Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

showcasing the interesting and unique features. This requires a fully prepared marketing strategy. Sometimes using a marketing s ...

fact that the competitions take place in warm-weather areas where spectators can feel comfortable attending in a bathing suit or ...

value price that a larger, broader market can afford would be more successful. The use of coupons can also make an event more at ...

to extra attention. Radio advertisements can set a mood or a theme and attract attention. Cirque du Soleil, a new-wave, rock-and ...

ets on sale over six months before the show comes to town. This strategy is successful as most shows sell out months in advance. ...

Marketing for these events requires not only working with sponsors and media, but also realizing the many resources needed to pr ...

exchange, will work with the promoter to market the event to the public. The radio station will run a series of commercials, pro ...

conjunction with a public relations campaign in order to maxi- mize impact. Promotions should be incorporated into the market- i ...

Ringling Bros. and Barnum & Bailey created an old-fashioned cir- cus parade, similar to the ones that occurred over 50 years ...

should also have a message on it that promotes the event. Some- times the act of giving something away can be used to get media ...

CELEBRITY AND VIP INVOLVEMENT The use of celebrities and VIPs at events and festivals can be a beneficial factor in raising the ...

his or her “role,” will perform all the duties that are required. Be prepared to give the celebrity a crash course on why he or ...

On occasion, using a local VIP such as a politician may be de- sirable to attract attention and add credibility to an event. You ...

To secure the branded event, a marketer must create an iden- tity both graphically and descriptively. The first phase is creatin ...

Measurement Methods Determining whether a festival, fair, or other special event has been successful can take many different app ...

qualities of the event. Traditional media, such as television, radio, and print, can contribute to the event marketing to a grea ...

get was to reach this audience. The event was to take place in Washington, DC, be- cause it was the hometown of Katie Couric and ...

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171 Chapter 8 Trends in Event Marketing Marketing How can we know the future? Conjure it like Merlin, study it like an astronome ...

172 Chapter 8 Trends in Event Marketing The modern event marketer must constantly develop and use his or her detective skills, m ...