Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

And from advance publicity to postconference press coverage, this promotional feature created an awareness of the event that com ...

Emphasize Benefits Describe Overriding Reasons for Events Use Personal Approach Appeal to Needs National, Regional, State, Local ...

attending. Instead of the mundane call to attend your event with a simple “You’re Invited”—tell them why!For example: You Will L ...

as well as trade publications, electronic media representatives, and the consumer press. A vigilant analysis of the audience to ...

Strategies in planning the timing of an event are integral to the challenges faced in the marketing process. And timing should a ...

on the job are when they are serving other groups in their facili- ties and on their transportation systems. Spring, summer, and ...

event by interfering with the expectations of the attendees. Be- sides local holidays, marketers must be sensitive to ethnic and ...

home cooking, and perhaps even a ghost story or two. It is in- cumbent upon the marketing executive to look for the uniquefea- t ...

In planning your promotion of any event, consider the purpose of the event. It may include any one—or any combinations—of these ...

hand, a promotion for a local fundraiser may be limited to per- sonal phone calls to potential benefactors and community leaders ...

forms that we see every day. Advances in electronic and broadcast technologies provide a platform for advertising on television ...

substantial gains by creating new advertising opportunities for ex- hibitors and other supporters. Its program book was 400 page ...

strategies or a combination of both. The purpose of the attitude survey is to gain an open and objective insight into the feelin ...

We even buy (often at inflated prices) shirts, caps, and other ap- parel bearing the logos and slogans of the manufacturer or a ...

that sponsors your event. Regardless, there are certain principles of public relations that will be employed. The first step sho ...

48 Chapter 2 Event Promotion, Advertising, and Public Relations Figure 2-5 Public relations requires careful analysis of the pro ...

fine the five Ws of the event, with additional background and information in subsequent paragraphs. ■Information should be doubl ...

Press Kits A press kit is a more comprehensive tool used to relay as much information about an event and its purpose as pos- sib ...

of prizes through a roulette game relating to music, and the per- sonalized work of the calligrapher drew huge crowds to the mal ...

TALES FROM THE FRONT 52 Chapter 2 Event Promotion, Advertising, and Public Relations A small city-center park named Franklin Squ ...