Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

tities that are interested in sponsorships and are a match with the audience and type of event you are producing. When you begin ...

sponsors with which they are already familiar and enjoy both or- ganizational and personal relationships. Your best starting poi ...

pany, including the company’s goals and objectives and the man- ner in which it might match the goals and objectives of your eve ...

marketing plan blends with theirs, detail their potential return on investment, and list incentives for them to become sponsors. ...

suring sales, beyond the obvious of increasing the sales of its goods or services to the consumer. A sponsor may also want to tr ...

98 Chapter 4 Funding the Event Marketing Program affiliation with the event and any sales promotions that are run- ning in conju ...

A Win-Win Situation Two nonprofit clients have not paid for centerpieces for their annual fundraising dinners in the past year. ...

objectives. You must then present to potential sponsors the bene- fits of their investment and encourage their sponsorship with ...

101 Marketing Association Meetings, Conferences, Events, and Expositions They Will Buy... When You Tell Them Why! WHEN YOU HAVE ...

102 Chapter 5 Marketing Association Meetings, Conferences, Events, and Expositions The Association: A Unique Business Model THE ...

from fellowship, fun, and conviviality to education and idea sharing? ■Does the new president want to be featured as the corner- ...

priorities and the association’s “corporate culture” into creative marketing strategies that will bring association goals to lif ...

Promotion Methods for Association Events A detailed list of promotional tools appears in Chapter 2. Virtually all these campaign ...

■Cross-comparisons with related society and association mem- bership directories ■Name/address/phone number “correction-alert” s ...

Many marketers fall into the trap of mining the same old list year after year. Creativity calls for new concepts. Who else can b ...

every other mailing piece generated toward the appropriate targets. E-mailis becoming more predominant as a direct-mail tool. Ho ...

should be predicated on the results of the quantitative and quali- tative needs surveys discussed in Chapter 1. Features, on the ...

Tell Them What You’re Going to Tell Them... This might take the form of a “teaser” mailing (a postcard or sin- gle sheet) contai ...

on the highlights of the event being researched, with some photos and a listing of highly rated seminars. An extremely effective ...

“pride of authorship” and their candid suggestions are appreciated. 4.Photographs should be incorporated effectively, to illus- ...