Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

53 Electronic Event Marketing Strategies The Danger in Communication Is the Illusion That It Has Been Accomplished —VOLTAIRE WHE ...

54 Chapter 3 Electronic Event Marketing Strategies TheComputer Industry Almanacstates that over 350 million peo- ple are online ...

7 days a week availability is appealing. And there are no geo- graphic boundaries. Traditional marketing is often more expensive ...

campaigns can hit your target market. Add your event to industry online calendars. Visit:http://www.cvent.com; http://www.webadv ...

find their online counterparts. In other words, use all the strate- gies you would during a direct-mail campaign and apply them ...

■Define the competition. ■Differentiate this event from the competition. ■Evaluate the financial resources. ■Conduct comprehensi ...

If your marketing plan is already created and you just need some assistance in marketing the registration aspect, Cvent is an ex ...

Visit the Cvent site at http://www.cvent.comfor more infor- mation. Other online resources offering similar tools are b-there.co ...

to serve your customers’ needs. Jud Ashman recommends these key points when creating an event e-site: ■Structure ■Ease of naviga ...

their boss’s approval before attending. Some are more tradi- tional and prefer to print them out and read them. ■Include an FAQ ...

family, friends, co-workers, or subordinates. Take the criti- cism seriously and adjust your site as necessary. Remember the We ...

Become listed on meeting and event calendars. Visit: http://www.tscentral.com; http://www.tsnn.com; http://www. associationcent ...

vertising. The good news is that a part of Internet ads are easily trackable by how many people “click through” the ad. A typica ...

Track Your Ads.This is even more important if you are placing multiple ads at the same time. The simplest way is to place a key ...

Advertising Purchasing Options Most online advertising is sold in two forms: cost per thousand impressions (CPM) and cost per cl ...

■20 percent of Web users completely give up when unable to find what they are looking for; the rest will try another search engi ...

KEYWORD BUYS Purchasing of keywords can come in many forms, ranging from banner ads to paid-for listings. Search engines use the ...

SPONSORSHIP/PARTNERSHIP Not all visibility is gained through advertisements. Establishing partnerships or sponsorships with othe ...

With these programs, you only pay if a customer performs an activity on your site (i.e., registers for an event, makes a purchas ...

DISCUSSION GROUP Online discussion groups are a great way to market your business, services, and events, but do know that there ...