Basics Design: Design Thinking

Information gathering Diagram techniques Diagrams can provide an excellent means of organising the relationships between differe ...

4041 Inclusion The large circle could be ‘humans’ and the small circle ‘women’. Thus ‘women’ is a subset of ‘human’. Venn diagra ...

Target groups Royal Mail (facing page) Pictured is a presentation pack for an issue of stamps celebrating British cinema. Due to ...

Design Thinking Target groups 4243 Client: Royal Mail Design:Webb & Webb Design thinking: New packaging allows the product t ...

Target groups Character profiles A character profile is a tool developed during the research stage, containing written and graph ...

Client: Cadbury Design:Studio Output Design thinking: A product relaunch based on the original profile creates a nostalgic buzz ...

Samples and feedback Samples and feedback Understanding the motivations, behaviours and aspirations of a target group often invo ...

Client: London College of Fashion Design:Moving Brands Design thinking: Interactive presentation allows viewers to leave feedbac ...

Client: Tourism NT Design:Frost Design Design thinking: Taking inspiration from the film Australiaallows this website to reach a ...

Idea generation Once a design brief has been defined and researched, the idea generation or ideate stage sees concepts created t ...

Basic design directions Convergence The coming together of two or more entities towards a central point or common ground. Diverg ...

Client: Ian Macleod Distillers Design:Navyblue Design thinking: A divergence from the typical tradition- and heritage-based appr ...

Basic design directions Design Thinking Idea generation Once the overall design direction has been chosen, the design team needs ...

Client: MTV Design:UsLot Everywhere Design thinking: A convergent approach to web design, allowing for compatibility with other ...

Client: Design Museum Design:Studio Myerscough Design thinking: A thematic approach to exhibition design builds intensity and ma ...

Client: Crawley Library Design:Gordon Young and Why Not Associates Design thinking: Sand-blasted typography transforms, yet conv ...

Themes of thinking Designers often have to face the challenge of fitting large quantities of information into formats with limit ...

Design Thinking Themes of thinking Client: Home MCR Design:Mark Studio Design thinking: Less is more – minimalist use of image a ...

Themes of thinking Design Thinking Idea generation Python philosophy Derived from ideas presented by Tim Peters in The Zen of Py ...

Client: Stepping Out Into a World Beyond Landscapes by Lucy Jones Design:Webb & Webb Design thinking: Simple use of detail e ...