Basics Design: Design Thinking

Design Thinking Glossary Glossary Feedback The learning stage of the design process where the client and design agency seek to i ...

Design Thinking Glossary Homage Respect or honour shown for a particular work, artist or genre through a design. Icon A graphic ...

Design Thinking Glossary Glossary Materials Different substrates that will hold a printed, stamped, engraved, carved, etched, cu ...

Design Thinking Glossary Personification The abstract representation of particular aims, attributes or characteristics of a comp ...

Design Thinking Glossary Glossary Qualitative Information that allows the design team to understand why things are as they are. ...

Design Thinking Glossary Resolve To decide, bring to a conclusion or end a design idea by working it up into a final form. Rule ...

Design Thinking Glossary Glossary Sign An easily recognised visual device used to communicate short, important messages. Sketchi ...

Design Thinking Glossary 186187 Target group A population that shares similar attributes and characteristics. A client will requ ...

Design Thinking Conclusion Conclusion Conclusion This book has outlined the fundamental concepts behind design thinking as pract ...

Client: Amour Design:Emotica Design thinking: Image giving coherent multiple messages Amour Pictured is a logo design for clothi ...

Client: Studio Output/ Think Tank Design:Studio Output/ Think Tank Thinking: Use of a pun to inject humour into a design Design ...

Acknowledgements We would like to thank everyone who supported us during the project – the many art directors, designers and cre ...

Contacts 192 MY U CK 1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactio ...

BASICS design The subject of ethics is not new, yet its consideration within the applied visual arts is perhaps not as prevalent ...

Ethics is a complex subject that interlaces the idea of responsibilities to society with a wide range of considerations relevant ...

But most ethical matters remain open to debate, among experts and lay-people alike, and in the end we have to make our own choic ...

A framework for ethics Your client What are your terms? Working relationships are central to whether ethics can be embedded into ...

196/197 Working with ethics Your specifications What are the impacts of your materials? In relatively recent times we are learni ...

In 1951, Leo Burnett (the famous advertising executive known for creating other product icons such as the Jolly Green Giant and ...

Between 1952 and 1995 Kellogg’s are said to have spent more than $1 billion promoting Frosted Flakes with Tony’s image, while ge ...