Basics Design: Design Thinking

Thinking in shapes MY U CK 1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satis ...

120121 Shape alliteration Similar shapes can be grouped together to create larger elements. This will help to balance out a page ...

Thinking in shapes Design Thinking Refinement MY U CK 1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out ins ...

122123 MY U CK 1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RE ...

Thinking in proportions Rule of thirds The rule of thirds is a compositional guide used in design and photography to direct the ...

Client: The Australian Ballet Design:3 Deep Design Design thinking: Proportional shapes create spacious balance Design Thinking ...

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Design Thinking Thinking in proportions 126127 Proportions in art The rule of thirds is an image composition and layout guide th ...

Other numerical methods can also be employed to inform the placement of design elements and so maximise their impact. Fibonacci ...

128129 34 34 34 34 21 21 21 21 89 x 144 text block 89 x 144 text block The Fibonacci numbers in practice A page composition base ...

Thinking in colour The communication power of colour extends much further than simply highlighting particular pieces of text; co ...

Design Thinking Thinking in colour 130131 Gossard The design of this Spring/Summer 2009 catalogue for lingerie designer, Gossard ...

Thinking in colour Magenta Red Cyan Yellow Blue Green The colour wheel The colour wheel can be used by a designer to make colour ...

Client:E. Tautz Design:Moving Brands Design thinking: Use of complementary and split complementary colour selections E. Tautz Pi ...

Prototyping Client: Tsunami Design:Studio AS Design thinking: Use of prototyping to test ideas for a visual identity MY U CK 1 2 ...

134135 Tsunami (facing page) A variety of images that show the development of a visual identity for Japanese restaurant, Tsunami ...

Developing designs This stage of the design process looks to develop and add flesh to the bones of the concepts generated at the ...

Design Thinking Developing designs Pentagram This poster advertises a fundraising party for the homeless and celebrates the rele ...

Developing designs Mrs Massey’s (facing page) In creating a design for food products from Mrs Massey’s delicious delectables ran ...

Client: Mrs Massey’s Design:Ziggurat Brands Design thinking: Brand image with ‘legs’, working across various disparate items Des ...