Strategic Planning in the Small Business

Unit 2 HO 2-5 (continued) ceivables. The results for Waverly Custom Jewelers in Table 2-10 assume that all sales are on credit. ...

Unit 2 HO 2-5 (continued) behaviors of customers. Since cash flow is being affected, care­ ful monitoring and understanding of t ...

Unit 2 HO 2-5 (continued) Table 2-11 Debt to Assets Ratio Total Liabilities Total Assets Year 4 Year 3 Year 2 Year 1 89,000 11 ...

Unit 2 HO 2-5 (continued) Table 2-12 Return on Total Assets Nqt Income from Operations Average Total Assets Year 4 Year 3 Year ...

HO 2-5 (continued) Unit 2 ber of items will need to be considered in reaLhing thi,.; con­ clusion. Next, an evaluation of the fi ...

Unit 2 HO 2-5 (continued) accurate surrogate indicator of relative market share. For ex­ ample, a small hardware store may know ...

Unit 2 HO 2-5 (continued) are somewhat intangible elements and susceptible to a wide range of interpretations. Yet, this knowled ...

HO 7, 5 (continued) Unit 2 objective and unbiased evaluation of these factors. Often, out­ siders should be consulted since, sm ...

Unit 2 HO 2-5 (continued) unnecessary. In this regard, it may be useful to compare ad­ vertising and promotion expenditures to t ...

Unit 2 HO 2-5 (continued) For many small businesses, no intrmediaries are involved. The business sells directly to the consumer. ...

Unit 2 HO 2-5 (continued) cation should be noted. Location image can often be a strong determinant of reactions to and perceptio ...

HO 2-5 (continued) Unit 2 therefore, the business must ask what will these materials and supplies cost? Indeed, a promising oppo ...

HO 2-5 (continued) Unit 2 responsibility. The organizational structure should be consist­ ent with and support the strategies an ...

Unit 2 HO 2-5 (continued) HUMAN RESOURCES A final category of internal factors to be analyzed relate to the firm's personnel or ...

HO 2-5 (continued) Unit 2 dermine the expansion efforts) that a firm with stronger em­ ployee commitment and morale can avoid. S ...

Unit 2 HO 2-5 (continued) Moreover, the firm's ability to attract and keep quality work­ ers is affected, in part, by the worker ...

HO 2-5 (continued) Unit 2 SUMMARY In this chapter we have divided internal analysis into four re­ each category, a number of fo ...

Unit 2 HO 2-6 Recognizi tistinctive Competencie j Competitive Wet 'sses Objectives When you have absorbed the material of this c ...

Unit 2 HO 2-6 (continued) The las'. two chapters detailed the process of external, en­ vironmental analysis and internal, firm a ...

Unit 2 HO 2-6 (continued) restaurant in the community may accurately recognize this as an environmental opportunity.Yet, interna ...