Strategic Planning in the Small Business

Unit 2 HO 2-6 (continued) prices were competitively high, they had attracted a prosperous, young, upscale clientele and had expe ...

Unit 2 HO 2-6 (continued) and important areas of competence are recognized and stressed. These competencies may have initially a ...

Unit 2 HO 2-6 (continued) higher quality then can be secured from the competition. Ac­ cordingly, consumers come to associate a ...

HO 2-6 (continued) Unit 2 Reputation and Image are important. These may be a func­ tion of a number of other areas, yet its cumu ...

Unit 2 HO 2-6 (continued) RELATING DISTINCTIVE COMPETENCIES TO RELEVANT BUSINESS OPPORTUNITIES At this point, an important strat ...

Unit 2 HO 2-6 (continued) Figure 3-1 Refined Analysis Stage of Strategic Planning rI-- - - - - -- Environmental Opportunities En ...

Unit 2 HO 2-6 (continued) As a caveat, one must recognize that a business may exist without any specific distinctive competence. ...

Unit 2 HO 2-6 (continued) objective analysis, and why the owner must be open and aware and ready to accept and respond to the ou ...

UNDERSTAND TIE CONCEPT OF DISTINCTIVE COMPETENCY, CONCEPTUALIZE AND DRAFT A MISSION STATEMENT AND DEFINE A STRATEGIC POSTURE ...

UNIT 3 Title: UNDERSTAND THE CONCEPT OF DISTINCTIVE COMPETENCY, CONCEPTUALIZE AND DRAFT A MISSION STATEMENT AND DEFINE A STRATEG ...

Handouts: Handout Handout Handout Handout 3-1: 3-2: 3-3: 3-4: Distincitive Competence: A Marketing Stra Establishing a Vision fo ...

Estimated time: Distinctive Competency Exercise 30 minutes Vision Statement 20 inutes Mission Statement 30 minutes Strategic Pos ...

Unit 3 Content Process A. Overview of the Class. This units is designed to help participants define a clear sense of purpose fo ...

Unit 3 Content Process Items which survive this analysis should be Make sure everyone understands this placed in the restricted ...

Unit 3 Content Process " Flexibility and Adaptability " Strong Consumer Orientation Hand out a reading on distinctive * Reputati ...

Unit 3 Content Process spective of the recognized capabilities and competencies. distinctive Those opportunities most consistent ...

Unit 3 Content Process " Owners and employees Have some conception of what success looks like wit success therefore made mor ...

Unit 3 Content Process " Should be inspirational. " Begin constructing a vision statement by having the planning team membe ...

Unit 3 Content Process Differentiate mission from philosophy. The mission statement is important for three reasons. First, it i ...

Unit 3 Content Process ness in response to external opportunities and threats. It is based on external aware­ ness, assessment ...