eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org 9.3 The Bigger Picture LEARNING OBJECTIVES Understand how crowdsourcing may ...
Saylor URL: http://www.saylor.org/books Saylor.org With an earned sense of ownership, communities may feel a brand-building kins ...
Saylor URL: http://www.saylor.org/books Saylor.org were stumped, and so Colgate-Palmolive posed the problem to the InnoCentive c ...
Saylor URL: http://www.saylor.org/books Saylor.org Others platforms, such as Idea Bounty, are pure crowdsourcing platforms where ...
Saylor URL: http://www.saylor.org/books Saylor.org The crowd is now rivaling the corporation. With the Internet and cheap tools, ...
Saylor URL: http://www.saylor.org/books Saylor.org Legal issues are often overlooked and the IP of an individual’s work is disr ...
Saylor URL: http://www.saylor.org/books Saylor.org A new agency model is needed to manage idea creation. EXERCISES What are t ...
Saylor URL: http://www.saylor.org/books Saylor.org 9.4 Case Study: Peperami Peperami, one of the largest UK consumer brands, is ...
Saylor URL: http://www.saylor.org/books Saylor.org The Idea Bounty team was also greatly involved in the final selection process ...
Saylor URL: http://www.saylor.org/books Saylor.org 9.5 Reference Paul Marsden, “Crowdsourcing: Your Recession-Proof Marketing St ...
Saylor URL: http://www.saylor.org/books Saylor.org Chapter 10 Viral Marketing 10.1 Introduction Word-of-mouth marketing is power ...
Saylor URL: http://www.saylor.org/books Saylor.org [1] “Edelman Trust Barometer 2010,” Edelman, 2010,http://www.edelman.co.uk/tr ...
Saylor URL: http://www.saylor.org/books Saylor.org 10.2 How It Works LEARNING OBJECTIVE Understand the different types of viral ...
Saylor URL: http://www.saylor.org/books Saylor.org with negative messages about a brand, but it can also be a happy coincidence ...
Saylor URL: http://www.saylor.org/books Saylor.org It can be difficult to measure brand awareness, but this is usually the chie ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 10.1 Source: Used by permission from Stormhoek. By December 5, the vou ...
Saylor URL: http://www.saylor.org/books Saylor.org Stormhoek has won awards for its innovative use of social media to disrupt th ...
Saylor URL: http://www.saylor.org/books Saylor.org 10.3 Preparing to Go Viral LEARNING OBJECTIVE Learn the steps necessary befo ...
Saylor URL: http://www.saylor.org/books Saylor.org Be very unusual Be a little cryptic Be the best Create something users want ...
Saylor URL: http://www.saylor.org/books Saylor.org Step 4: Make It as Simple as Possible for Users to Get Involved For campaigns ...
«
7
8
9
10
11
12
13
14
15
16
»
Free download pdf