eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org With any successful campaign, the spread of the message can usually be traced ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 10.2 Viral marketing uses communities to broadcast your message. Analy ...
Saylor URL: http://www.saylor.org/books Saylor.org Step 10: Get Lucky Careful planning and great content with an enticing incent ...
Saylor URL: http://www.saylor.org/books Saylor.org 10.4 Now What? LEARNING OBJECTIVE Learn what to do after the campaign goes l ...
Saylor URL: http://www.saylor.org/books Saylor.org If possible, keep relevant Web sites up and running and games still available ...
Saylor URL: http://www.saylor.org/books Saylor.org 10.5 Case Study: Firebox.com and Speedy Santa Firebox.com, a leading UK gifts ...
Saylor URL: http://www.saylor.org/books Saylor.org The hook: A system of private leagues was devised where players could invite ...
Saylor URL: http://www.saylor.org/books Saylor.org 10.6 References “3.5 Million Thresher’s Vouchers and Counting: How Stormhoek— ...
Saylor URL: http://www.saylor.org/books Saylor.org Chapter 11 Online Reputation Management 11.1 Introduction If Dell were really ...
Saylor URL: http://www.saylor.org/books Saylor.org control over are ranking highly in brand search results. A Google search on “ ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 11.1 ...
Saylor URL: http://www.saylor.org/books Saylor.org A search for “Macbook” shows that there are many entries on the SERP (search ...
Saylor URL: http://www.saylor.org/books Saylor.org 11.2 The First Step: Monitor the Conversation LEARNING OBJECTIVE Understand ...
Saylor URL: http://www.saylor.org/books Saylor.org Brand names Product launches Web site updates Job vacancies For example, if ...
Saylor URL: http://www.saylor.org/books Saylor.org How to Track: CGM and Search Thankfully, ORM does not entail hourly searches ...
Saylor URL: http://www.saylor.org/books Saylor.org Google Alerts. http://www.google.com/alerts. Google Alerts will send an e-ma ...
Saylor URL: http://www.saylor.org/books Saylor.org Flickr. http://www.flickr.com/search. RSS updates for searches on a particul ...
Saylor URL: http://www.saylor.org/books Saylor.org 11.3 The Second Step: Measure What’s Being Said by Whom LEARNING OBJECTIVE U ...
Saylor URL: http://www.saylor.org/books Saylor.org Furthermore, metrics such as reputation scores and volume of conversation pro ...
Saylor URL: http://www.saylor.org/books Saylor.org Posts that are positive, negative, or indifferent can be quickly assessed by ...
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