eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org While designers tend to talk about vision and can find conventions constraini ...
Saylor URL: http://www.saylor.org/books Saylor.org 13.2 Usability LEARNING OBJECTIVE Understand the fundamental concepts of usa ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 13.2 VisitBritain.com uses breadcrumb links and menu changes so that t ...
Saylor URL: http://www.saylor.org/books Saylor.org Scaling and scalability—why is it important that Web sites can scale? Content ...
Saylor URL: http://www.saylor.org/books Saylor.org KEY TAKEAWAYS ...
Saylor URL: http://www.saylor.org/books Saylor.org The foundations of a successful site are usability and accessibility. Sites ...
Saylor URL: http://www.saylor.org/books Saylor.org 13.3 Search Engine Visibility LEARNING OBJECTIVES Understand the importance ...
Saylor URL: http://www.saylor.org/books Saylor.org The first example has dynamic parameters—these are shown by the question mark ...
Saylor URL: http://www.saylor.org/books Saylor.org Title Tags Title tags, or what appears on the top bar of your browser, are us ...
Saylor URL: http://www.saylor.org/books Saylor.org The title tag appears in the browser and on the search engine results page (S ...
Saylor URL: http://www.saylor.org/books Saylor.org If an XML (extensible markup language) file is used for the content in a Macr ...
Saylor URL: http://www.saylor.org/books Saylor.org when duplicates are encountered, a search engine will select one as canonical ...
Saylor URL: http://www.saylor.org/books Saylor.org For example, if there is both an HTML and a PDF (portable document format) ve ...
Saylor URL: http://www.saylor.org/books Saylor.org Make sure all forms and applications work as they ought to. Keep file size a ...
Saylor URL: http://www.saylor.org/books Saylor.org 13.4 Design LEARNING OBJECTIVE Learn how Web design can affect Web site perf ...
Saylor URL: http://www.saylor.org/books Saylor.org Feature genuine testimonials on each page. This is a great way to show poten ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 13.6 Figures show that screen resolution just keeps getting higher. So ...
Saylor URL: http://www.saylor.org/books Saylor.org support code differently, resulting in Web sites that only work on certain br ...
Saylor URL: http://www.saylor.org/books Saylor.org To see CSS in action, visit http://www.csszengarden.com, where you can make a ...
Saylor URL: http://www.saylor.org/books Saylor.org Customizable navigation. A good CMS will allow flexibility when it comes to ...
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