eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org Figure 13.7 Joomla! is an open-source content management system (CMS). Here y ...
Saylor URL: http://www.saylor.org/books Saylor.org someone changes the heading to “Tornado” (http://www.websitename.com/cape/tor ...
Saylor URL: http://www.saylor.org/books Saylor.org Client-side validation relies on JavaScript, which is not necessarily availab ...
Saylor URL: http://www.saylor.org/books Saylor.org RSS Feed Generation Really simple syndication (RSS) is an absolute necessity. ...
Saylor URL: http://www.saylor.org/books Saylor.org 13.5 Landing Pages LEARNING OBJECTIVE Learn what goes into a successful land ...
Saylor URL: http://www.saylor.org/books Saylor.org Landing pages can detract from SEO (search engine optimization) efforts, as t ...
Saylor URL: http://www.saylor.org/books Saylor.org 13.6 Case Study: Wicked Uncle Wicked Uncle (http://www.wickeduncle.com) had j ...
Saylor URL: http://www.saylor.org/books Saylor.org Source: Used by permission from Wicked Uncle. The aim of the redevelopment wa ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 13.10 The help line is prominently displayed on each page. Source: Use ...
Saylor URL: http://www.saylor.org/books Saylor.org The shopping process is exceptionally smooth, with functionality being carefu ...
Saylor URL: http://www.saylor.org/books Saylor.org 13.7 References Rand Fishkin, The Beginner’s Guide to SEO, SEOmoz, February 2 ...
Saylor URL: http://www.saylor.org/books Saylor.org Chapter 14 Online Copywriting 14.1 Introduction When it comes to writing copy ...
Saylor URL: http://www.saylor.org/books Saylor.org 14.2 How It Works LEARNING OBJECTIVE Understand how online copywriting works ...
Saylor URL: http://www.saylor.org/books Saylor.org Personas Personas are based on the profile of readers of your copy—the visito ...
Saylor URL: http://www.saylor.org/books Saylor.org A good online copywriter will also be able to use basic HTML (hypertext marku ...
Saylor URL: http://www.saylor.org/books Saylor.org Readers online are usually strapped for time and need to decide quickly wheth ...
Saylor URL: http://www.saylor.org/books Saylor.org Bold. phrase you wish to bold Italicize. phrase you wish to italicize Underl ...
Saylor URL: http://www.saylor.org/books Saylor.org 14.3 Short Copy LEARNING OBJECTIVE Know what short copy is and how it should ...
Saylor URL: http://www.saylor.org/books Saylor.org By joining our database, great prizes can be won. Active Sentences Send us ...
Saylor URL: http://www.saylor.org/books Saylor.org Benefit. The positive outcome for a user that a feature provides. It can be ...
«
12
13
14
15
16
17
18
19
20
21
»
Free download pdf