INMA_A01.QXD
Business or consumer model? It is now commonplace to describe Internet marketing opportunities in terms of whether an organisati ...
WHAT IS INTERNET MARKETING? Figure 1.6Summary and examples of transaction alternatives between businesses, consumers and governm ...
The diagram also includes government and public services organisations which deliver online or e-governmentservices. As well as ...
2 Services-oriented relationship-building web site Provides information to stimulate purchase and build relationships. Products ...
4 Portal or media site Provide information or news about a range of topics. ‘Portal’ refers to a gateway of infor- mation. This ...
WHAT BENEFITS DOES THE INTERNET PROVIDE FOR THE MARKETER? advances would incur a high advertising cost. Following an eCommerce R ...
To realise the benefits of Internet marketing that we have described, an organisation needs to develop a planned, structured app ...
Consequently, this book defines a strategic approach to Internet marketing which is intended to manage these risks and deliver t ...
online advertising, e-mail marketing and microsites to encourage usage of the online service and to support customer acquisition ...
new models for information exchange. A useful summary of the differences between these new media and traditional media has been ...
the Internet should be used to encourage two-way communications, which may be extensions of the direct-response approach. For ex ...
HOW DO INTERNET MARKETING COMMUNICATIONS DIFFER FROM TRADITIONAL MARKETING COMMUNICATIONS? selected. This is an example of what ...
CHAPTER 1· AN INTRODUCTION TO INTERNET MARKETING Some practical examples of how the Internet can be used as an integrated commun ...
5 Industry restructuring Disintermediationand reintermediationare key concepts of industry restructuring that should be consider ...
sell to a country without a local sales or customer service force (although this may still be necessary for some products). In s ...
publishing medium for displaying graphic and text information. This information is stored on web servercomputers and then access ...
CHAPTER 1· AN INTRODUCTION TO INTERNET MARKETING such as a request for product information, it will pass the query on to a datab ...
A SHORT INTRODUCTION TO INTERNET TECHNOLOGY Text information and data – XML (Extensible Markup Language) When the early version ...
Graphical images (GIF, JPEG and PNG files) Graphics produced by graphic designers or captured using digital cameras can be readi ...
A SHORT INTRODUCTION TO INTERNET TECHNOLOGY evolution of technologies and communications approaches which have grown in impor- t ...
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