INMA_A01.QXD
Viral e-mail marketing One widespread business practice that is not covered explicitly in the PECR law is ‘viral marketing’. The ...
6 Never collect or retain personal data unless it is strictly necessary for the organisation’s purposes. For example, a person’s ...
against companies that have used this approach. A further issue of marketing-related law is privacy law for e-mail marketing whi ...
The company’s identity including address; The main features of the goods or services; Prices information, including tax an ...
6 Protecting intellectual property (IP) Intellectual property rights (IPRs)protect designs, ideas and inventions and include con ...
or e-mail marketing be used? Deciding on the best mix of traffic building techniques is discussed further in Chapter 8. The mana ...
other businesses – from an organisational perspective. For example, an online supermar- ket could look at how many other e-taile ...
It may also be useful to identify how rapidly a new concept is being adopted. When a product or service is adopted rapidly this ...
incremental changes such as a new operating system; others, such as the introduction of personalisation technology, are more sig ...
a boss. An additional advantage is that of instant access or ‘always-on’; here there is no need to dial up a wireless connection ...
SMS applications For the creative marketer who respects opt-in and privacy legislation, SMS has proved a great way to get closer ...
SMS Messaging has recently been augmented by Picture Messaging or Multimedia Messaging Services (MMS). While volumes have been r ...
It’s as if the dotcom boom and bust never happened – this bubble seems ready to burst. I agree there is some need, but think the ...
marketing communications (to support purchase and support); e-commerce (sale of products on-site); brand building – improv ...
Interactive digital television Interactive digital television (iDTV)has now been used in Europe for nearly ten years to deliver ...
Svennivig (2004), in his research on use of interactive media, points out some of the limitations of interactive TV when he says ...
CHAPTER 3· THE INTERNET MACRO-ENVIRONMENT Figure 3.9Relative use of the Internet and interactive TV Percentage 100 90 80 70 60 5 ...
When a company decides how to respond to iDTV several levels of commitment can be identified: promotion– using interactive ads ...
radio at home or at work. For many it means logging on to a web radio station and leav- ing it to play as you work. In fact, onc ...
Radio has always been a good brand builder for the marketer. Now it is beginning to offer additional routes via new syndication ...
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