INMA_A01.QXD
3 Integrity– checks that the message sent is complete, i.e. that it isn’t corrupted. 4 Non-repudiability– ensures sender cannot ...
key and on receipt the public key of the purchaser is used to decrypt the digital signature. This proves the customer is genuine ...
are held on the computers at each end. It would require a determined attempt to intercept such a message and decrypt it. SSL is ...
the use of alternative ordering mechanisms such as phone or fax; the prominence of information to allay fears – the guarante ...
and password are entered these are then collected and used for removing money from the recipient’s real account. Such scams are ...
Globalisation Globalisationrefers to the move towards international trading in a single global market- place and the blurring of ...
governments are looking to encourage SMEs to use electronic commerce to tap into the international market. Advice from governmen ...
setting up international bodies to coordinate the Internet such as ICANN (the Internet Corporation for Assigned Names and Numb ...
roles. These new international regulatory agencies will perform former government func- tions in counterpoint to increasingly gl ...
and that from which the enterprise derives that income (‘source’ country). Laws on taxa- tion are rapidly evolving and vary dram ...
The market for clothing in this area was viewed as very large, so the thought was that capture of only a small part of this mark ...
end applications, call centres, packaging, suppliers, designing logos, advertising/PR, legal issues, and recruit- ment. At its z ...
CHAPTER 3· THE INTERNET MACRO-ENVIRONMENT Summary 1 Environmental scanning and analysis of the macro-environment are necessary i ...
2 How should the e-commerce manager monitor and respond to technological innovation? 3 Benchmark different approaches to achievi ...
IT Week(2005) Need for speed leaves GSM in the past, 1 August. IT Week, 8(30), 13, http://www.itweek.co.uk. Malmsten, E., Portan ...
Web links Mobile Commerce World(www.mobilecommerceworld.com). Source on usage of m-commerce. MORI Technology Tracker(www.mor ...
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In Part 2 approaches for developing an Internet marketing strat- egy are explored. These combine traditional approaches to strat ...
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Learning objectives After reading this chapter, the reader should be able to: Relate Internet marketing strategy to marketing ...
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