INMA_A01.QXD
Marketing communications The launch of Zopa has been quite different from Egg and other dot-coms at the turn of the millennium. ...
Exercises 7 The opportunity for new commercial arrangements for transactions includes negoti- ated deals, brokered deals, auct ...
Examination questions 1 What options are available to a supplier, currently fulfilling to customers through a reseller, to use t ...
de Kare-Silver, M. (2000) EShock 2000. The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers. Macmillan ...
Further reading Dibb, S., Simkin, S., Pride, W. and Ferrel, O. (2001) Marketing. Concepts and Strategies, 4th European edn. Houg ...
Learning objectives After reading this chapter, the reader should be able to: Identify the different elements of the Internet ...
In the last chapter we reviewed the micro-economic factors that an organisation must consider in order to assess the impact of t ...
In the last chapter, in the sections on customer adoption of Internet technology, we looked at how Internet usage varies across ...
Internet connection; and 33 per cent felt they lacked knowledge or the confidence to use it. These adults were also asked which ...
Ethical standardsare personal or business practices or behaviours which are generally considered acceptable by society. A simple ...
been researched for Australian consumers by Ward et al. (2005). They found that con- sumers are willing to give non-financial da ...
In the UK, the enactment of the European legislation is the Data Protection Act 1984, 1998 (DPA), which is managed by the legal ...
Figure 3.2 suggests some of the issues that should be considered when a data subject is informed of how the data will be used. I ...
reason. Inaccurate data are defined in the guidelines as: ‘incorrect or misleading as to any matter of fact’. The guidelines go ...
7 Secure In full: Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing o ...
Regulations on privacy and electronic communications While the Data Protection Directive 95/46 and Data Protection Act afford a ...
e-mail. This is opt-in. Opt-in can be achieved online or offline through asking people whether they want to receive e-mail. Onli ...
3 Requires an opt-out option in all communications An opt-outor method of ‘unsubscribing’ is required so that the recipient does ...
CHAPTER 3· THE INTERNET MACRO-ENVIRONMENT First-party cookies– served by the site currently in use, typical for e-commerce sit ...
LEGAL AND ETHICAL ISSUES OF INTERNET USAGE When purchase confirmation occurs, this can then be attributed back to the original s ...
«
2
3
4
5
6
7
8
9
10
11
»
Free download pdf