INMA_A01.QXD
CHAPTER 1· AN INTRODUCTION TO INTERNET MARKETING upload data about particular services such as training courses in a standardise ...
To conclude this chapter, read Case Study 1 for the background on the success factors which have helped build one of the biggest ...
an additional commission fee is charged. Margin on each transaction is phenomenal since once the infrastructure is built, increm ...
exploring new formats for example through the acquisition in 2004 of mobile.de in Germany and Marktplaats.nl in the Netherlands, ...
CHAPTER 1· AN INTRODUCTION TO INTERNET MARKETING legal uncertainty regarding liability for the listings and other content prov ...
Summary SUMMARY 1 Internet marketing refers to the use of Internet technologies, combined with tradi- tional media, to achieve m ...
CHAPTER 1· AN INTRODUCTION TO INTERNET MARKETING Self-assessment exercises 1 Which measures can companies use to assess the sign ...
References Ansoff, H. (1957) Strategies for diversification, Harvard Business Review, September–October, 113–24. BBC (2005) eBay ...
Web links ClickZ Experts(www.clickz.com/experts). An excellent collection of articles on online marketing communications. US-f ...
Learning objectives After reading this chapter, the reader should be able to: Identify the different elements of the Internet ...
All organisations operate within an environment that influences the way in which they conduct business. Organisations that monit ...
In the second example of changing behaviour within the environment, we look at achieving sales rather than awareness. Look at Fi ...
micro-environmentand macro-environment. The micro-environment, sometimes known as ‘the operating environment’ is the immediate m ...
Internal organisation characteristics and capabilities A review of the suitability of the characteristics and capabilities of an ...
Competitive forces Michael Porter’s classic 1980 model of the five main competitive forces that impact a company still provides ...
Examples of changes to the five forces In this section further examples are given of changes to the five competitive forces. Bar ...
dealerships as part of the e-commerce solution and are still paying commission when sales are achieved online. This also helps p ...
From this review of the competitive forces, it should be apparent that the extent of the threats will be dependent on the partic ...
Value can be created for the customer by reducing costs of providing goods and serv- ices andadding benefits for customers: wit ...
evaluate this integration. If this work is not seen as important since it is not a traditional marketing activity, then the oppo ...
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