Relationship Marketing Strategy and implementation

slate clean may not be so easy as he hoped. In the words of one analyst from stockbrokers Salomon Brothers International, ‘The c ...

14 Daily Telegraph, 21 May 1990, 8. 15 Hansard, House of Lords, 9 May 1990. 16 Daily Telegraph, 27 March 1990. 17 Economist Inte ...

Case 4.3 The Body Shop International:The most honest cosmetic company in the world This case was written by Andrew Campbell, one ...

giantism. All these big retailing companies seem to be led by accountants and they seem to have become just versions of the Post ...

objective of my business. It is providing a product and a service.’ So how does she do it? It is so easy. First, know your diffe ...

Today, Anita spends about two months every year travelling the world picking up tips for natural ingredients to go into Body Sho ...

the press as ‘urine sample bottles’, and they can still be brought back for refills (a system originally introduced because they ...

Each supplier to The Body Shop is required to sign a declaration guar- anteeing that none of the ingredients used has been teste ...

enthused them with a breathless enthusiasm. Our solution to third world poverty is trade not aid.’ The philosophy is explained t ...

who make the policy decisions ... must lead with integrity, commitment and passion, otherwise a cynicism pervades the whole plac ...

metics. Jojoba is obtained from a desert plant and is a substitute for sperm whale oil. Apart from helping protect whales, there ...

They have this extraordinary belief that all women want is hope and promise. They have this absolute obsession with not telling ...

approach that it uses with customers, attacking cynicism with informa- tion,’ says Bo Burlingham. ‘It deluges employees with new ...

The shampoo market is also highly fragmented, with the top 10–20 brands accounting for half the market and the other 80–90 compe ...

turers of toiletries and make-up include Innoxa, whose slogan is ‘pure and beautiful’ and which is the only make-up recognized b ...

Chapter 5 The recruitment and internal market domains* *This chapter is a summary version of a Cranfield School of Management Wo ...

Introduction This chapter addresses two key market domains within the six markets framework – the recruitment market and the int ...

tomers.^1 The scale extends from those who have direct frequent contact (‘contactors’), through ‘modifiers’ and ‘influencers’ to ...

The recruitment market domain Despite the economic recovery of recent years, redundancy and downsizing have become a fact of lif ...

longer enough. Employers must also identify those individuals who can contribute to organizational effectiveness and competitive ...