Relationship Marketing Strategy and implementation

however, sometimes there are indirect costs, or opportunity costs, which need to be taken into account. Opportunity costs are th ...

schools and colleges, with a quarter of respondents considering local newspapers to be the best method of recruitment. Graduates ...

and the environment within which the new recruit will be working. A failure to do so can result in disillusioned employees, low ...

select the most suitable candidate for the job. Selection techniques are many and varied and the following section provides an o ...

assessment centres, to the increasingly popular use of psychometric testing techniques. Testing techniques are increasingly bein ...

values and vision of the organization. Many companies use a men- toring system or ‘buddy’ for this purpose. These people explain ...

Storey suggest that there are four areas to monitor in determining recruitment effectiveness:^12 ●the number of initial enquirie ...

famous being Scandinavian Airline System (SAS).^16 In fact, some organizations have started to view internal marketing as a stra ...

attitudes on the relationship between staff and external cus- tomers.19, 20 This is particularly true where employees occupy bou ...

tomers, then it must be prepared to do a great job with its employees. Unhappy employees will make for unhappy customers, so unl ...

support people who do not come into direct contact with the cus- tomer, but who nevertheless have a very important role to perfo ...

The application of traditional marketing concepts to the internal market In order to motivate employees towards customer conscio ...

to marketing strategies and ‘price’ the psychological cost of adopt- ing new methods of working. It is not, however, readily app ...

ing qualified employees through job products that satisfy their needs.’^32 In this context it is quite understandable that some ...

320 Relationship Marketing SHARED VISION DECISIONS intentions goals and objectives approval STRATEGY DEVELOPMENT VALUES THINKING ...

destroys the emergent properties of the system and would break the complex interconnectedness. He considers it unlikely that thi ...

works in organizations will build on managers’ external competen- cies of knowledge, experience, expertise and judgement by conc ...

trained, empowered staff, who take prompt action to resolve a problem, may even raise the customer’s perception of service quali ...

zations and determine what it takes in operational terms to ensure internal marketing success. In the interim, here is a range o ...

● Building supportive working relationshipsfor employees should be a key issue when developing an internal marketing approach. E ...