Relationship Marketing Strategy and implementation

trained 14,000 employees to fill 12,000 jobs in anticipation of the opening.^75 Another 5,000 temporary jobs were filled by the ...

tural Marne-la-Vallee did not have apartment space for the thousands of Disney’s workers at the complex, and the jobs generally ...

didn’t have enough time to see everything.”^92 In addition, after opening day, one London newspaper reported that a group of Ger ...

The difficulties in accommodating the cultural diversity of the complex were also noted by the popular press. In a report on the ...

French population had not attended as planned (the company claimed that Parisians were “postponing their visits” until the fall) ...

possible.^111 Presumably, then, a portion of the cost savings would be passed on to Euro Disney. Euro Disney management still fa ...

8 New York Times (1991). Playing Disney in the Parisian fields, 17 February. 9 Wall Street Journal(1992). Euro Disney draws over ...

43 S.G. Warburg Securities (1989). Euro Disneyland SCA: Offer for sale, 5 October. 44 Time Magazine(1991). Monsieur Mickey, 25 M ...

77 Wall Street Journal(1992). Disney gets many helping hands to sell the new Euro Disneyland, 1 April. 78 Euro Disneyland Annual ...

Case 5.3 Nordstrom Inc. This case was prepared by Richard T. Pascale as a basis for classroom discussion. Used with the permissi ...

well-established retailers and succeed so handily? At face value, its com- petitors had formidable advantages – knowledge of loc ...

Corporation examines the sustainability of Nordstrom’s prowess: ‘Nordstrom is developing a critical mass of stores in the Capito ...

tence that every new store have a critical mass of Nordstrom managers, buyers and salespeople. When staffing the Paramus, New Je ...

centralized command centres, and maximizing purchasing clout. Also appealing was the promise of lowered overhead by spreading co ...

Table 5.3.3 How the stores stack up – department stores Retailer Operations Retail Pre-tax Interest 5-year Comments headquarters ...

retailing) was $380. This is roughly twice the industry average of $194.^4 Bloomingdale’s, Saks Fifth Avenue and Macy’s rank nea ...

the United States, with 64 stores, annual sales of $2.89 billion and an his- toric annual growth rate of 20 per cent per year. M ...

agers interviewed, visitors strive to isolate one or two key ingredients – silver bullets to make their competitive problems go ...

Intricacies Look closely behind the self-effacing rhetoric and glib explanations. At the heart of Nordstrom is a finely tuned op ...

Nordstrom’s stock rooms confirm this point: ‘Greet every customer entering your department within 60 seconds.’ ●Any merchandise ...