The Business Book

279 Shares on the stock market are affected by many factors, including some that are difficult to predict— such as world events, ...

280 PRODUCT PLACE PRICE PROMOTION MARKETING MIX T he marketing mix concept is a theoretical framework designed to help businesse ...

281 See also: The marketing model 232–33 ■ Product portfolio 250–51 ■ Promotions and incentives 271 ■ Fulfilling demand 294–95 ■ ...

282 the nature of the Four Ps. “Product” refers to developing the right product or service for the target market, whether it is ...

283 Fashion store Zara concentrates its marketing mix on “Place.” It is able to deliver new designs to its store floors in just ...

DELIVER THE GOO PRODUCTION AND POSTPRODUCTION ...

ING DS ...

M arket globalization and fast-paced technological change have raised customer expectations, and companies can succeed or fail d ...

department. They can focus on the changing needs of markets and respond appropriately, making sure they benefit from the premium ...

288 SEE HOW MUCH, NOT HOW LIT T LE, YOU CAN GIVE FOR A DOLLAR MAXIMIZE CUSTOMER BENEFITS H enry Ford spotted a gap in the market ...

289 Lidl’s supermarkets are basic, with a limited range of products, some of which are displayed on warehouse pallets. However, ...

290 COSTS DO NOT EXIST TO BE CALCULATED. COSTS EXIST TO BE REDUCED LEAN PRODUCTION I n business, ideas for new products and prod ...

291 See also: Reinventing and adapting 52–57 ■ The value of teams 70–71 ■ Creativity and invention 72–73 ■ Leading the market 16 ...

292 materials and work-in-progress is considered wasteful because of the associated space and staff costs. The third type of mud ...

293 Workers on a production line will be much more efficient if all the components they need are within easy reach. Time spent s ...

294 IF THE PIE’S NOT BIG ENOUGH, MAKE A BIGGER PIE FULFILLING DEMAND T he success of a company can depend in large part on the e ...

295 See also: Luck (and how to get lucky) 42 ■ How fast to grow 44–45 ■ Avoiding complacency 194–201 ■ Promotions and incentives ...

296 ELIMINATE UNNECESSARY STEPS SIMPLIFY PROCESSES T here are several ways that companies can improve their profits: they can in ...

297 See also: Stand out in the market 28–29 ■ Creativity and invention 72–73 ■ Thinking outside the box 88–89 ■ The learning org ...

298 assembly line, cars were made by teams of highly skilled craftsmen who produced custom-made cars using little more than hand ...