The Business Book

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320 T here is an adage that quality sells, and many companies believe that the best way to attract buyers is to produce a superi ...

321 Customers who are loyal purchasers of a specific brand are valuable even if that product is a low-cost one. Quality is one f ...

322 camera also surpassed the iPhone 5 in terms of functionality and pixels. In addition, according to research by the UK consum ...

323 Zurich also has protocols for reacting to unhappy customers; when several customers complained that payment was too slow whe ...

324 THE DESIRE TO OWN SOMETHING A LITTLE BETTER, A LITTLE SOONER THAN NECESSARY PLANNED OBSOLESCENCE B uilt to last may sound li ...

325 South Korean company posted record profits of $8.9 billion, up 47 percent from the year before. Over the same period, Apple’ ...

326 TIME IS MONEY TIME-BASED MANAGEMENT T ime has a monetary value. For example, if employees spend an afternoon in an unproduct ...

327 See also: Creativity and invention 72–73 ■ Profit versus cash flow 152–53 ■ Leading the market 166–69 ■ The value chain 216– ...

328 A PROJECT WITHOUT A CRITICAL PATH IS LIKE A SHIP WITHOUT A RUDDER CRITICAL PATH ANALYSIS IN CONTEXT FOCUS Planning procedure ...

329 See also: Gaining an edge 32–39 ■ The value chain 216–17 ■ Lean production 290–93 ■ Simplify processes 296–99 ■ Time-based m ...

330 TAKING THE BEST FROM THE BEST BENCHMARKING I f the performance of a company is adequate but unspectacular, it may seek to id ...

331 See also: Study the competition 24–27 ■ Keep evolving business practice 48–51 ■ Avoid groupthink 114 ■ Ignoring the herd 146 ...

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RICHARD BRANSON 1950– Founder of the Virgin Group of businesses, Richard Branson was born in 1950 in Surrey, UK. In 1969 he star ...

DIRECTORY KATHLEEN EISENHARDT 1947– Stanford University professor Kathleen Eisenhardt is a leading expert in strategy within hig ...

magazine, and by 1982 his holdings in book and magazine publishers, TV, radio, and cosmetic companies were large enough to make ...

DIRECTORY AKIO MORITA 1921–99 The founder of Sony was born in Kosugaya, Japan. He showed a love of mathematics from an early age ...

INDRA NOOYI 1955– Indra Krishnamurthy Nooyi was born in Madras (now Chennai), India. After graduating with a masters in finance ...