The Business Book

DIRECTORY “planned obsolescence” was the mission of industrial design, and that design should make consumers want something “a l ...

Acquisition The purchase of the whole or part of a business by another business. Activity-based costing (ABC) A method of busine ...

GLOSSARY Cost leadership A strategy whereby companies aim to offer the cheapest product(s) or service(s) in their industry or ma ...

Inventory Goods and materials that are held in stock in a warehouse or in any other similar premises. The term can also refer to ...

when two companies or units of a business are joined together. Takeover The purchase of one business by another. Treasury functi ...

Numbers in bold refer to main entries A accountancy and playing by the rules 120–23 see also business ethics; financial strategy ...

INDEX China, economic development 134– 36 , 154, 279 Chowdhury, Subir 334 Christensen, Clayton 94–95, 96, 99, 334 Cisco Systems ...

Enron 142 , 150, 154, 227 entrepreneurship 20, 21, 43, 46–47 micropreneurism, start-up phase 63 see also start-ups equity and pe ...

leadership (cont) skills, and business growth 46–47 staff empowerment 79, 86–87, 306–07 successor training 69 yes-men, dangers o ...

management (cont) egotism, dangers of 100–03 experience, and business practice 48–49 failure, learning from 164–65 groupthink, a ...

R R&D applying and testing ideas 310–11 big data analysis 316–17 and differentiation strategy 181–82, 183 and market researc ...

Rockefeller, J. D. 164–65, 222 Roddick, Anita 262 , 263 Rover 307–08 Royal Bank of Scotland 74, 127 , 144 Royal Dutch Shell 211 ...

351 technological change (cont) information technology (IT) 314–17 marketing and technological advantage 167–68 and product supe ...

ACKNOWLEDGMENTS Dorling Kindersley would like to thank Chris Westhorp for proofreading; Margaret McCormack for the index; Harish ...