Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience

182 REFINE AND REHEARSE they set specific goals, ask for feedback, and continually strive to improve over the long run. From Eri ...

MAKE IT LOOK EFFORTLESS 183 That’s it. And what’s more, the people at the very top don’t work just harder or even much harder th ...

184 REFINE AND REHEARSE artistic achievements—Sgt. Pepper’s Lonely Hearts Club Band and The Beatles [White Album]—is ten years.” ...

MAKE IT LOOK EFFORTLESS 185 Make Video Your Best Friend Nearly every year, I’m asked to work with CEOs who give major presentati ...

186 REFINE AND REHEARSE slide show to continue. The assistant simply shook his head, but the CEO stayed the course. He continued ...

MAKE IT LOOK EFFORTLESS 187 a notes page for the speaker’s view, you should still strive to deliver most of your presentation wi ...

188 REFINE AND REHEARSE LEAVE YOUR COMFORT ZONE Most business professionals could use an energy boost. But how do you project th ...

MAKE IT LOOK EFFORTLESS 189 Filler words such as “ah,” “um,” and “you know” should not disqualify someone from public office, no ...

190 REFINE AND REHEARSE her to eliminate the fillers almost immediately. I’ve used it a few times since with equal success. Of c ...

MAKE IT LOOK EFFORTLESS 191 who seems to have ready answers to any question. You can use it to prepare for presentations, pitche ...

192 REFINE AND REHEARSE “Well-prepared” speakers do not memorize answers to hun- dreds of potential questions. Instead, they pre ...

MAKE IT LOOK EFFORTLESS 193 part of the process of being a leader.” With this one response, the CEO deflected his competitor’s c ...

194 REFINE AND REHEARSE swims fifty miles a week to prepare for a competition, and Steve Jobs spends hours of grueling practice ...

195 SSSSCENE 16CCCEEENNNEEE 111666 Wear the Appropriate Costume It is hard to think that a $2 billion company with 4,300-plus pe ...

196 REFINE AND REHEARSE 1984 looked a lot different from the Jobs of 2009. The first cover of Macworld magazine in January 1984 ...

WEAR THE APPROPRIATE COSTUME 197 Apple employee to wear more informal attire than a Wall Street executive. Once you invent a pro ...

This page intentionally left blank ...

199 SSSSCENE 17CCCEEENNNEEE 111777 Toss the Script Be a yardstick of quality. Some people aren’t used to an environment where ex ...

200 REFINE AND REHEARSE TABLE 17.1 ONE THEME PER SLIDE AT JOBS’S MACWORLD 2008 PRESENTATION STEVE’S WORDS STEVE’S SLIDES ”It’s t ...

TOSS THE SCRIPT 201 creating a chip with the same power but in a package that was 60 percent smaller. Jobs then introduced Intel ...