Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience

222 NOTES Wikipedia, “Think Different,” http://en.wikipedia.org/wiki/think_different (accessed January 30, 2009). Alan Deutschm ...

NOTES 223 Scene 5: Draw a Road Map Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple. com/quicktime/qtv/mwsf07 ...

224 NOTES delivered on June 12, 2005, http://news-service.stanford.edu/news/2005/ june15/jobs-061505.html (accessed January 30, ...

NOTES 225 YouTube, “Macworld San Francisco 2006—The MacBook Pro Introduction,” YouTube, youtube.com/watch?v=I6JWqllbhXE (access ...

226 NOTES Santa Barbara, unm.edu/~moreno/pdfs/chi.pdf (accessed January 30, 2009). BusinessWeek, “The Best Managers of 2008,” B ...

NOTES 227 John Markoff, “Burned Once, Intel Prepares New Chip Fortified by Constant Tests,” New York Times, November 16, 2008, ...

228 NOTES Jack Welch, Jack: Straight from the Gut (New York: Warner Books, 2001), 70. YouTube, “Apple Music Event 2001—The Firs ...

NOTES 229 Scene 12: Stage Your Presentation with Props Apple, “Apple Special Event October 2008,” Apple, apple.com/quicktime/ q ...

230 NOTES YouTube, “Macworld San Francisco 2000, Steve Jobs Become iCEO of Apple,” YouTube, January 5, 2000, youtube.com/watch? ...

NOTES 231 Michael Krantz, “Steve’s Two Jobs,” Time, October 18, 1999, time.com/ time/magazine/article/0,9171,992258-1,00.html ( ...

232 NOTES YouTube, “Apple Bloopers,” YouTube, youtube.com/watch?v= AnVUvW42CUA (accessed January 30, 2009). Apple, “Macworld 20 ...

IIINNNDDDEEEXXX 233 Index Advertising, 36–37, 78–79 app ads, 80 hero-villain, 63–64 iPod, 83–84 (See also iPod) iTunes, 83–84 (S ...

234 INDEX Buckingham, Marcus, 32–33 Built to Last: Successful Habits of Visionary Companies (Collins and Porras), 30 Bullet poin ...

INDEX 235 iPod, 43–44 MacBook Air, 39–40 Hero, 75–86 mission, 76–78 Hodgman, John, 78–79 Hofmann, Hans, 90 Holliday, Chad, 56 “H ...

236 INDEX MacBook Air, 31, 39–40, 98–100, 151–52, 199 MacBook laptops, 129–30 MacBook Pro, 80 MacBooks, 12 aluminum frame, 129–3 ...

INDEX 237 Press releases, 22–24 Problem articulation, 70–71, 80. See also Antagonists Props, 137–49, 162 demonstrations, 138–44 ...

238 INDEX Story creation, 1–14. See also Experience, delivering analog, 3–14 analogies, 7–9 (See also Analogies) antagonists, 63 ...