Social Media Marketing
(^239) ■ BUILD A SOCIAL CRM PROGRAM Taking the components shown in Table 9.2—or any of the others available in the market that p ...
240 c h a p t e r 9 : SOCIAL CRM ■ A solid social media marketing program begins with business objectives, an understanding of t ...
(^241) ■ Build a Presence OCIAL CRM P ROGRAM program, you’ll want to initiate one. Add to this a set of metrics that are relevan ...
242 c h a p t e r 9 : SOCIAL CRM ■ Social CRM Objectives The kick off for a Social CRM program is like that of any other marketi ...
(^243) ■ BUILD A S OCIAL CRM P ROGRAM very specifically what you intend to accomplish and to clarify the business objective(s) i ...
244 c h a p t e r 9 : SOCIAL CRM ■ your customers. This necessitates understanding the points of contact between your business a ...
(^245) ■ BUILD A S OCIAL CRM P ROGRAM the design of your in-store checkout queuing system or online shopping cart—that will shap ...
246 c h a p t e r 9 : SOCIAL CRM ■ Gautam Ghosh Gautam Ghosh is an HR professional and colleague of mine in India with a passion ...
(^247) ■ BUILD A SOCIAL CRM PROGRAM requirement for Social CRM, so right there you have a reason to create allies in Legal. Movi ...
248 c h a p t e r 9 : SOCIAL CRM ■ earlier rather than later: If your organization is driven by numbers, you’ll need lots of num ...
(^249) ■ ENTERPRISE 2.0 AND INTERNAL COLLABORATION the personal profi les of each other to build relationships and collaborate i ...
250 c h a p t e r 9 : SOCIAL CRM ■ It might be helpful to take a minute and understand why the adoption of Enterprise 2.0 practi ...
(^251) ■ ENTERPRISE 2.0 AND INTERNAL COLLABORATION it combines the collaborative underpinning of Web 2.0 technologies with the p ...
252 c h a p t e r 9 : SOCIAL CRM ■ At this point it should be clear that there is an order to the integration of social technolo ...
(^253) ■ Review and Hands-On ANDS -O N external reviews in full public view on the “My Starbucks Idea” site. Two hundred innovat ...
254 c h a p t e r 9 : SOCIAL CRM ■ Review of the Main Points The key points covered in Chapter 9 are summarized below. Review th ...
(^255) ■ SOCIAL O BJECTS 10 Social Objects Businesses wanting to tap the Social Web for mar- keting often face a crossroads in t ...
256 c h a p t e r 10 : SOCIAL O BJECTS ■ What Is a Social Object? A social object is something that is inherently talkworthy, so ...
(^257) ■ WHAT IS A SOCIAL OBJECT? channels. Dell and Comcast are great examples of this. So are KinkFM (@kinkfm) and SomaFM (@so ...
258 c h a p t e r 10 : SOCIAL O BJECTS ■ By looking at the larger objects—human interests and pursuits such as quilting, being a ...
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