Social Media Marketing

(^299) ■ USE THE S OCIAL G RAPH IN B USINESS common interests with Mike as well. Note that this is not always the case: More tha ...

300 c h a p t e r 11 : THE S OCIAL G RAPH ■ The “reconnect” initiative works like this: First, Facebook looks for people in your ...

(^301) ■ USE THE S OCIAL G RAPH IN B USINESS how it will be used and be sure this is reflected in your privacy policy. Likely to ...

302 c h a p t e r 11 : THE S OCIAL G RAPH ■ Taking this one step further, by including an option for email addresses your social ...

(^303) ■ USE THE SOCIAL GRAPH IN BUSINESS The Social Web Bill of Privacy Rights Beginning with the right to make an informed cho ...

304 c h a p t e r 11 : THE SOCIAL GRAPH ■ Figure 11.7 2020 Social’s LinkedIn Landing Page As another example of a practical busi ...

(^305) ■ USE THE S OCIAL G RAPH IN B USINESS Malleable Social Networks Blogger and technology evangelist Robert Scoble raised th ...

306 c h a p t e r 11 : THE S OCIAL G RAPH ■ A business or cause-based organization could tap this directly. Running in real time ...

(^307) ■ USE THE S OCIAL G RAPH IN B USINESS and why” within a social network. If you could walk into a party and see this kind ...

308 c h a p t e r 11 : THE SOCIAL GRAPH ■ when Pat’s and Chris’s individual social graphs were momentarily merged through Chris’ ...

(^309) ■ USE THE SOCIAL GRAPH IN BUSINESS likewise be introduced to “suggested friends” who also happen to like this same conten ...

310 c h a p t e r 11 : THE S OCIAL G RAPH ■ maintaining multiple profiles, friends lists, and activity feeds by collecting it al ...

(^311) ■ M EASURE THE S OCIAL G RAPH Measure the Social Graph In the process of building a community or support forum or similar ...

312 c h a p t e r 11 : THE S OCIAL G RAPH ■ Metric What It Means Profiles by Completeness Tiered profile completion: Looking at ...

(^313) ■ MEASURE THE SOCIAL GRAPH Measure Your Influence: Klout.com Klout offers an assessment of social influence—similar to wh ...

314 c h a p t e r 11 : THE SOCIAL GRAPH ■ International Network for Social Network Analysis (INSNA) For more information about t ...

(^315) ■ Review and Hands-On ANDS -O N Open Social and its applications in business: (See: “Get Started”) http://wiki.opensocial ...

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(^317) ■ SOCIAL A PPLICATIONS 12 Social Applications Social applications combine the attraction of social objects, the power of ...

318 c h a p t e r 12 : SOCIAL A PPLICATIONS ■ What Is a Social Application? Social applications, simply, are software components ...