Social Media Marketing

(^279) ■ CREATE N EW S OCIAL O BJECTS Geolocation and Community Development As mobile technology rapidly forces a shift in the a ...

280 c h a p t e r 10 : SOCIAL O BJECTS ■ If you find yourself in ______, then you must visit: • Austin, TX: Black’s, Iron Wor ...

(^281) ■ USE S OCIAL O BJECTS IN B USINESS known for their culture, they attract and retain the best people. Given the connected ...

282 c h a p t e r 10 : SOCIAL O BJECTS ■ Whether you’ve built around a lifestyle, passion, or cause, or you have more tightly de ...

(^283) ■ USE S OCIAL O BJECTS IN B USINESS effort. Again, consider a comparison to traditional media and the factors that drive ...

284 c h a p t e r 10 : SOCIAL O BJECTS ■ people to the content, after which specific items are discovered. For example, I may se ...

(^285) ■ Review and Hands-On ANDS -O N Review of the Main Points The main points covered in Chapter 10 are listed below. Review ...

286 c h a p t e r 10 : SOCIAL O BJECTS ■ NOTE: Always practice full disclosure, and refrain from “test driving” communities. Us ...

(^287) ■ THE S OCIAL G (^11) RAPH The Social Graph The social graph—nearly but not quite synony- mous with “social network”—defi ...

288 c h a p t e r 11 : THE S OCIAL G RAPH ■ What Is a Social Graph? I’ve referenced three fundamental terms and associated conce ...

(^289) ■ WHAT IS A SOCIAL GRAPH? Social Graph Social Network Figure 11.1 A Simple Social Graph Social Graph and Data Visualizati ...

290 c h a p t e r 11 : THE S OCIAL G RAPH ■ Like-Mindedness Drives Association Within a social network, the relationships that m ...

(^291) ■ WHAT IS A SOCIAL GRAPH? Twellow provides an interesting insight into one of the primary “default” behav- iors exhibited ...

292 c h a p t e r 11 : THE SOCIAL GRAPH ■ immediate tasks required to protect itself. This plays out online in a social context ...

(^293) ■ SOCIAL GRAPHS SPREAD INFORMATION Reputation management plays a role in the development of values-based com- munities to ...

294 c h a p t e r 11 : THE SOCIAL GRAPH ■ applications that mine or otherwise tap the information exposed through the study of a ...

(^295) ■ SOCIAL G RAPHS S PREAD I NFORMATION restaurants, and more—everyone will start to integrate friendships and the social g ...

296 c h a p t e r 11 : THE S OCIAL G RAPH ■ that community to raise the overall experience to one that’s more like “Show me some ...

(^297) ■ USE THE S OCIAL G RAPH IN B USINESS social graph in the process. The process by which tweets propagate and drive expans ...

298 c h a p t e r 11 Social Graph Applications ■ Recall the importance of profi le completion. If members can’t identify each ot ...