Social Media Marketing

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Praise for Social Media Marketing: The Next Generation of Business Engagement “ Social media has become a primary tool for highe ...

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Social Media Marketing The Next Generation of Business Engagement Dave Evans with Jake McKee ...

Senior Acquisitions Editor: Willem Knibbe Development Editor: Hilary Powers Technical Editor: Jake McKee Production Editor: Dass ...

Dear Reader, Thank you for choosing Social Media Marketing: The Next Generation of Business Engagement. This book is part of a f ...

Acknowledgments This book is, first and foremost, an acknowledgement to the collective contri- butions of professionals, busines ...

On that note, a special acknowledgement for the people I have had the pleasure of working with around the world: For Sunil Agarw ...

About the Author The author of Social Media Marketing: An Hour a Day (Wiley, 2008), Dave is involved with the development of pro ...

Contents Foreword xv ...

x c o n t n e n t s ...

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xii c o n t n e n t s ...

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xiv c o n t n e n t s Part I Social Business Fundamentals Introduction xvii Chapter 1 Social Media and Customer Engagement The ...

Foreword My phone rings on a sunny January morning. A friendly voice—the chief content officer from ad:tech, the world’s largest ...

xvi f o r e w o r d No more sweeping consumer’s problems under the rug in your Customer Care department—active social listening, ...

Introduction “If you have questions, go to the store. Your customers have the answers.” Sam Walton, founder, Walmart The challen ...

xviii i n t r o d u c t i o n ■ worked them out, we leave for those who follow a trail of our reasoning and assumptions for them ...