Social Media Marketing

(^159) ■ BUSINESS A NALYTICS practices (causation) that you can replicate to grow your business. Figure 6.7 shows the relationsh ...

160 c h a p t e r 6 : SOCIAL A NALYTICS , M ETRICS , AND M EASUREMENT ■ analytics are required to roll up. Social media analytic ...

(^161) ■ BUSINESS ANALYTICS and for other types of organizations. The remaining aspect of measurement and met- rics is, therefor ...

162 c h a p t e r 6 : SOCIAL A NALYTICS , M ETRICS , AND M EASUREMENT ■ Turning to the acceptance and rejection measures—take de ...

(^163) ■ Review and Hands-On ANDS -O N gaining acceptance and support for the organization-wide adoption of social business prac ...

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(^165) ■ FIVE E SSENTIAL T IPS 7 Five Essential Tips This chapter pulls together the three basic things you’ve simply got to get ...

166 c h a p t e r 7: FIVE E SSENTIAL T IPS ■ Three Things to Do (and Why) Listen, collaborate, measure. Three words, simple in c ...

(^167) ■ THREE T HINGS TO D O ( AND W HY ) Influence, refers to this process as active listening. In simple terms, active listen ...

168 c h a p t e r 7: FIVE E SSENTIAL T IPS ■ As an example, you may find little or no mention of your brand on the Social Web. I ...

(^169) ■ THREE T HINGS TO D O ( AND W HY ) Historical data Listening started January 1 After social media program launch Baselin ...

170 c h a p t e r 7: FIVE E SSENTIAL T IPS ■ How do you find them? Sure, there are A-list bloggers within most or larger indus- ...

(^171) ■ THREE T HINGS TO D O ( AND W HY ) With the combination of listening and influencer identification programs in place, yo ...

172 c h a p t e r 7: FIVE E SSENTIAL T IPS ■ Bonus: Listening Is Low Exposure The previous sections articulate an end-to-end lis ...

(^173) ■ THREE T HINGS TO D O ( AND W HY ) organization so that when the time comes it is able to respond by measuring the volum ...

174 c h a p t e r 7: FIVE E SSENTIAL T IPS ■ Taking these steps together, collaboration occurs—or at the least is facili- tated— ...

(^175) ■ THREE T HINGS TO D O ( AND W HY ) can see some sort of reflection in the world around them that they exist. If this is ...

176 c h a p t e r 7: FIVE E SSENTIAL T IPS ■ Importantly, engagement readily happens in the places where consumers and stakehold ...

(^177) ■ THREE T HINGS TO D O ( AND W HY ) Figure 7.2 The Pepsi Refresh Project Connect Collaboration to Your Business With a co ...

178 c h a p t e r 7: FIVE E SSENTIAL T IPS ■ strategic social-media-based proposition. By comparison, in early 2010 announcement ...