Social Media Marketing_ 7 books - Charles Edwards

Add your other Social Media account information under Contact Info. To build a stronger brand and make it more personal, you may ...

Chapter 3. Fan Pages Facebook bases all its interaction on two things — profiles and pages. A profile basically introduces a per ...

● Local business ● Organization, Company or Institution ● Brand or Product ● Entertainment (promotion) ● Cause or Community ● Ar ...

business operates, so you don't receive spam. Age restrictions — People of specific age groups can view your page. Page moderati ...

● It must be at least 180x180 pixels. ● It should display at 160x160 pixels on a computer. ● It should display at 140x140 pixels ...

● You can schedule your posts to publish at regular intervals. ● You can edit the picture by hitting the edit button, and you wi ...

● Remember, it is extremely important to share your business page on your personal timeline as it helps with capturing a bigger ...

Chapter 4. Ads Creation With the emergence of several marketing strategies today, Facebook is one of the platforms used in creat ...

Step 1: Creating Your Facebook Business Manager Account Facebook account is another thing, and Facebook business manager account ...

Step 2: Select the Right Objective Facebook comprises of more than two billion monthly users henceforth attracting several brand ...

Step 3: Select the Right Audience Facebook has more than two billion active users of different ages, demography, varying interes ...

Selecting a specific audience for your Facebook Ads ensures that your marketing strategy has a better chance of growing. More so ...

Step 4: Choose Where to Display Your Ads Facebook offers a wide range of platforms to display your ads for the benefit of reachi ...

Step 5: Set Your Budget Limit Facebook provides different options for optimizing the cost of an advertising campaign. Choosing y ...

Step 6: Select Your Format Displaying ads on Facebook offers a range of formats suitable for your advertisements and more so all ...

Step 7: Adding Crucial Data and Placing Your Ad Facebook ads are quite different compared to preceding advertising techniques us ...

Step 8: Optimization of Your Ad Performance Facebook Ad monitoring and measurement of its performance is an essential aspect as ...

has created a favorable platform for different brands to grow and reach more clients. Using the account encompasses different gr ...

Chapter 5. Ads Types There are different types of Facebook advertising options and their positioning you can choose from, depend ...

Website Conversions – Here too, the user is taken to a website when he or she clicks on the Facebook advertisement, but with a ...