Social Media Marketing_ 7 books - Charles Edwards

More Engagement Instagram has quite a high engagement rate. When running a marketing campaign, you want your audience to be as e ...

Storytelling Ability Creating your brand on Instagram can take up different forms. The app allows you to create a story behind y ...

Keep Tabs on Competition Instagram gives you the ability to see what other businesses in your industry are doing. By following t ...

Free Marketing from users This is the ideal kind of marketing that any business would love to have. It is made possible by Insta ...

Chapter 2. How to Create an Instagram Business Account Creating your account is best done on a mobile device, as Instagram has b ...

Choosing Your Handle The Instagram handle that you choose needs to be clear and easy to remember; otherwise, your audience may n ...

and locate you easily, you need to create both a username and a brand that people will remember. After you have created your use ...

Crafting the Perfect Bio Once you have created your username, the following thing that you are going to need to write is your bi ...

using a service, such as the Link Tree, which allows you to create a professional, personally branded landing page that has butt ...

running a company, your logo is the only thing that your profile picture should be. Make sure that you upload a high-resolution ...

business account (so that you can run paid advertisements), adjusting your privacy settings, turning on two-factor authenticatio ...

possible. Keeping your account private in any way can lead to people not being able to engage with you, which can reduce people' ...

Two-Factor Authentication Having a two-factor authentication is necessary for anyone who wants to run a business online, as it e ...

Chapter 3. Optimize your Instagram Profile and Bio Profile Name Choose the right username and name for the account. Having the p ...

transforms individuals who visit your profile into visitors and ultimately, customers. For this reason, you need to understand h ...

Instagram Bio – What is it? Your Instagram bio aids in describing you and your business. It is the first thing visitors come acr ...

What Should Your Instagram Bio Achieve? There are a lot of things your profile/bio should accomplish. They may seem like a lot c ...

Take Advantage of Keywords If you hit "Edit Profile", "Name" is the first area you will find. It is not the same as your Usernam ...

Writing Your Bio Your Instagram bio hugely affects your audience. From a glance, people should be able to understand what your b ...

Take Advantage of Hashtags Including a branded hashtag in your bio is another essential Instagram technique. In addition to crea ...