Sales & Marketing Management

Pricing structure and policy The pricing structure and policy of a supplier can affect how effectively the business can repres ...

Some suppliers in businesses with seasonal products may offer 'booking programs.' These also are sometimes called dating progra ...

Here are some things to be aware of and examples of typical conditions of these programs: The cost of national advertising come ...

It is very useful for a business to know in advance, for budget purposes, the advertising or promotional calendar of their supp ...

Here are a few things to consider when comparing warranty policy and procedures of prospective suppliers: Who is offering the w ...

Shipping policy, freight policy, and returns Shipping and freight policies of suppliers can have a significant effect on the s ...

Are there other questions? Ask these questions of your various suppliers and kinds of suppliers. Payment terms Payment terms c ...

Being able to take advantage of all early payment discounts can be a major saving to a company. If a saving of even 1% was reali ...

Celebrate!! ...

6. The Effects of Discounting Prices Introduction Another important function of a marketing manager is to determine any discount ...

Preparation for discounting prices Examine how you currently price the offerings in your business. Look over the past year or so ...

This analysis can be very revealing and whether the answers are positive or negative will guide the sales and marketing manager ...

The effects of cutting prices This chart shows that if you reduce prices by 10% you would need 11.1% more business to maintain t ...

Furthermore, additional expenses incurred in handling the extra volume will likely further erode profits. Examples of these expe ...

Summary We discussed the following topics: The reasons why businesses discount their offerings and what affect discounting can h ...

Celebrate!! ...

7. Store Merchandising Introduction Store merchandising can be a complex subject and thick books have been devoted to it. Simply ...

Key elements of store merchandising Experts in merchandising base their decisions on research into: Û The affects of advertising ...

Û How should higher-priced, higher-profit margin items be displayed on shelves to promote their sales over lower-priced, lower-p ...

How all of these factors are considered by the merchandiser, selected, and used in an individual situation is a complex subject. ...