Sales & Marketing Management

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3. The Importance of Media Planning Introduction One important function of the marketing manager is media planning. The media ev ...

The media plan is a major part of the marketing activity of the business. The media plan is largely responsible for the image yo ...

A comprehensive marketing plan includes every aspect of how the business will market itself and its offerings both internally an ...

Newspaper Almost every business uses newspaper advertising to some extent. Newspapers are a broadcast form of advertising that a ...

What are the physical requirements of the newspaper for Ad copy? Are colour Ads available and at what additional charge? Will ...

Determining the type of Ad to use The type of Ad that you place depends on the audience you are trying to reach, the message you ...

You need to consider: A full page Ad in a major metropolitan daily newspaper could easily cost between $5,000 and $10,000. An Ad ...

Sometimes in small community newspapers, a masthead Ad is relatively inexpensive if contracted for at least a six-month period. ...

For many small businesses, smaller Ads allow more advertising to be bought. Then, well-designed, properly positioned Ads mean m ...

Flyers Flyers are newsprint pages, which are completely devoted to the advertising of a company. They may be in black and white ...

Handbills and coupons Handbills and coupons are letter size or smaller sheets of paper that are often printed on both sides. Adv ...

Magazine advertising Magazine advertising is generally a much-targeted form of advertising. It is also usually much more expensi ...

Radio Radio can be a very effective medium but mainly in support of other elements of the media plan. Today many people are list ...

Before making decisions about radio Ads, you need to think about the following ideas: Determine who your listeners are and when ...

Television Television is a powerful advertising medium that is equally effective for image- building advertising and price and i ...

Planned promotional events Planned promotional events are a good way of stimulating customer interest. Some typical examples of ...

Of course, details will be different for every business and will vary for every event. It takes quite an effort to put on a prom ...

Media planning In media planning, mathematics is different from you learned in school. This is to illustrate that when you use m ...

How to prepare a 12-month media plan The chart shown below shows a simple way to organize your thoughts to plan a 12-month media ...