Sales & Marketing Management

Store fixtures Store fixtures are usually a major expense for a new store. Planning the fixtures necessary for a store is a majo ...

Store layout First, the layout of a store is dictated largely by the shape and size of the store premises. It will be influenced ...

Place display fixtures in a way that will make it easy for customers to move from one part of the store to another: Managing cus ...

You can see from this one example that there are unlimited variations and we can't deal with them here. However, in this example ...

Specialty and promotional product placement Strategic placement of specialty and promotional products within the store is import ...

Typical areas for this type of merchandise to be displayed are: At the point of sale (POS); for example, the sales checkout coun ...

Arranging products on shelves to promote sales Arrangement of products on shelves does affect how those products sell. Merchandi ...

A product may not be part of a product line but is well advertised and is only a bit above average in price for a higher-priced ...

Consumer perceptions of value Consumers are generally looking for value. They want to feel that they have bought the right produ ...

The foregoing scenario is commonly encountered in retail stores. It is a good illustration that store merchandisers must select ...

Summary of Marketing Management In Marketing Management, you should have gained an appreciation of the scope of the marketing ma ...

Celebrate!! ...

B. Sales Staff Training It is an ongoing challenge for the sales and marketing manager to maintain the quality of the sales forc ...

These elements are essential to the delivery and maintenance of top-quality customer service. They demand the utmost attention o ...

1. The Art of Selling Introduction In the Art of Selling, we will explain how to make your job of selling more interesting, deve ...

How to use this information The intention of this material is to give you the insights and skills needed to apply good selling t ...

Selling term definitions Terms Definitions Sale Exchange of a commodity or service for money or other valuable consideration Sel ...

When a sale is completed, a number of goals are accomplished. However, the key factor that makes selling possible is that salesp ...

The Buyer The Seller The Product The Sale Elements of a sale At the most elementary level there is only three components to any ...

Why customers buy and do not buy The key challenge for the salesperson is to discover what will motivate the customer to buy or ...