SEO: Search Engine Optimization Bible

Inbound links are such an important part of a linking strategy that some organizations find them- selves caught up in the proces ...

This is how you build relationships with your visitors. And relationships are the ultimate reason to create a web site at all, p ...

Outbound links aren’t the beginning and end of your search engine linking strategy, but there’s also no reason to avoid them com ...

So, how do search engines know if one person owns all of the sites that are cross-linked? The struc- ture of a set of cross-link ...

It’s also likely to throw up a red flag when you’re cross-linking hundreds or even thousands of sites. When this occurs, the onl ...

Knowing what constitutes a link farm is easy. In addition to the site characteristics that have already been mentioned, there ar ...

Also keep in mind that link building is time-consuming. You’re not going to populate the Web with links to your site in one week ...

Internal linking is a practice that most companies use to help ease the navigational structure of their sites, and also to creat ...

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Optimizing Search Strategies Y ou can use more than one search strategy to optimize your site for search engines. You’ve seen ho ...

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IN THIS CHAPTER What Are Directories? .......................................................................................... ...

What Are Directories? Search directories offer a way of collecting and categorizing links to other web sites. They are not searc ...

There is also a fourth kind of directory: a hybrid directory. A hybrid directory is actually a combination of a directory and a ...

In addition to these requirements, most directories have a long list of criteria that are reviewed before a site is actually add ...

Major online directories Like search engines, there are hundreds of different directories online. Some are general directories, ...

So whether you use paid or free directory listings shouldn’t depend on cost alone. What matters when you’re selecting a director ...

geographically. Geo-targeting is a method of targeting specific traffic for your web site, based on the geographical location of ...

the search engines and directories the tool will submit your site to. Request this list and then take the time to research the s ...

S earch Engine Marketing is composed of two very different elements. Search engine optimization (SEO), strictly speaking, is abo ...