SEO: Search Engine Optimization Bible

What Constitutes SEO Spam? So, if SEO spam is so hard to define, how do you know whether what you’re doing is right or wrong? Go ...

 Inconspicuous links:These links appear on a page, but they’re usually unnoticeable because they’re represented as graphics tha ...

 Link farms:Link farms are simply pages of links that are only created to artificially boost a linking strategy in an effort to ...

 Sybil attacks:Sybil attacks are created when a spammer creates multiple web sites that are all interlinked for the purpose of ...

Avoiding SEO Spam So spamming a search engine isn’t the best idea in the world. When you are caught spamming one, the penalties ...

 Keep your site user-friendly.Think in terms of the design elements that users like and don’t like. And if you don’t know what ...

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A sk any child over the age of 10 what MySpace is, and you’ll get a pretty good description. During the conversation, you’ll als ...

FIGURE 18-1 A social network is a group of people connected by a common interest. TABLE 18-1 Types of Social Media and Networks ...

TABLE 18-1 (continued) Type of Social Description Examples Media/Networks Events Events networks connect people according to the ...

The concept of Web 2.0 is that the next generation of web-based services will be structured differ- ently than those in the past ...

Viral marketing is a good thing. And when you’ve optimized your social-media participating, you can almost guarantee that your m ...

The question then is not whether social media has value, but how much value it has. If you look at an experiment done by Marketi ...

 Make tagging and bookmarking easy: Don’t make users try to figure out how to add your blog or site to their content feed. Inst ...

this distinction go straight to their ego. Just remember, someone one else was on top yester- day and will be tomorrow, so treat ...

 Social media is all about relationships. Engage and encourage participation. Build relation- ships. And think of it from the a ...

You should first have a blog, and then track who is reading it. There are many good web analytics packages that will track what ...

P ay attention in just about any technology industry, and eventually you’re going to hear the term “automation.” That’s because ...

Should You Automate? Automation is a concept born of the industrial age. There was a time when people were responsi- ble for eve ...

It’s Not Always a Penalty I f you read the information on the Internet, you’ll find that many people disagree as to whether or n ...