SEO: Search Engine Optimization Bible

Once you’ve determined what is most interesting to your target audience, it’s time to get down to the task of actually writing t ...

 Use mostly short sentences, with 10 words or less. If you must use a medium-length sentence, try to incorporate it with shorte ...

FIGURE 12-1 Google uses a Similar Pages link to group web sites with related content. First, you need to understand that not all ...

Of these types of duplicate content, two are especially harmful to your site: site mirroring and con- tent scraping. If you’re u ...

Even though reprints and same-site duplication are not entirely harmful, they are also not helpful. And in fact they can be harm ...

Don’t make the mistake of using the <noidex>tag as a sneaky method of covering up duplicate content intentionally included ...

In place of the Meta refresh, some web sites have found clever ways to trick visitors into clicking a link that leads them forwa ...

Bait and switch Remember the old bait-and-switch cons that used to be so popular? Someone would offer a prod- uct as a great dea ...

Because many search engines now pay close attention to the links that lead into and off of a web site, hidden links have become ...

Content Management Systems Content is one of the most important elements of your web site, because it can organically improve yo ...

When you begin to look for the right CMS, the first thing you should do is consider what budget you have for the system. Your bu ...

need more and more technological assistance, including SEO assistance. So CMS companies have listened when customers demanded a ...

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B ack during the early days of the Internet, before it began to interest the general public, there were two ways to get around i ...

How Links Affect SEO If keyword is the word you hear most often with SEO, then links or linking is the word you hear second-most ...

If pages B, C, and D each link only to A, they would each confer a 0.25 PageRank to A. All PageRank PR( ) in this simplistic sys ...

continued So any page’s PageRank is derived in large part from the PageRanks of other pages. The damping fac- tor adjusts the de ...

where the adjacency function is 0 if page pj does not link to pi, and normalized such that, for each j, the equation is: That is ...

a link toyour site is a vote for the relevance of your site. So, if you’re linking outto other sites, then you’re voting for the ...

that you offer, or with news that would interest them. This information then gives the blogger something to use in his or her re ...