SEO: Search Engine Optimization Bible

guaranteed that your site will not only be listed, but that it will place in a specific rank consistently as long as you’re will ...

Over time, Yahoo! has gobbled up a number of other search properties, so you may still see their names, but those properties — i ...

your web pages. In most cases, your own SEO efforts will achieve some search results rankings for you before these services will ...

but it’s possible to find one that allows you to manage your PPC, PFI, and some of your other mar- keting efforts all at the sam ...

submit articles to other sources that will link back to your site, someone to design or supplement the design of your site to ma ...

When the Relationship Isn’t Working Despite all of your best efforts, factors can combine to make a relationship between your or ...

75002c15.qxd:Layout 1 11/7/07 9:54 AM Page 226 ...

Y ou’re nearing the end of the book, so you should have a pretty good handle on what exactly robots, spiders, and crawlers are, ...

What Are Robots, Spiders, and Crawlers? You should already have a general understanding that a robot, spider, or crawler is a pi ...

traffic to a web site considerably, and it’s even possible that the requests will just be fulfilled too slowly and the crawler w ...

The file robots.txt is the actual element that you’ll work with. It’s a text-based document that should be included in the root ...

User-agent: CrawlerName Disallow: /tmp/ Disallow: /links/listing.html This bit of text tells crawlers first that allcrawlers sho ...

It pays to know which crawler belongs to what search engine, because there are some spambotsand other malicious crawlers out the ...

<meta name=”robots” content=”index,nofollow”> <meta name=”robots” content=”noindex,nofollow”> The major difference b ...

Creating your own XML site map The alternative is to write your own XML site map. The site-map protocol extends requirements for ...

TABLE 16-2 XML Tags Used for Site Mapping Tag When Used Description <urlset> Required all the time This tag encapsulates t ...

TABLE 16-2 (continued) Tag When Used Description <priority> The default priority of a page is 0.5. (continued) Please note ...

<url> <loc>http://www.example.com/catalog?item=83&amp;desc=vacation_ usa</loc> <lastmod>2004-11-23&l ...

This allows you to separate and differentiate the links within a category, giving a different weight to each, according to its f ...

S pam is the Internet’s version of the telemarketers who call you during dinner and won’t take no for an answer. It pops up wher ...