SEO: Search Engine Optimization Bible

75002bapp02_6.qxd 11/7/07 9:22 AM Page 320 ...

Stephen Harris, Consultant, SPH Associates Stephen Harris has been involved in the Internet marketing space since the late 1990s ...

I am more of an on-site optimizer. I find some off-site linking to be dubious. I think the winds may be changing, causing highly ...

white-hat SEO-able. But it can be done — and we do know Google and Adobe are talking (I am actu- ally participating in this inte ...

Jerri: In what circumstances would a company stop their SEO initiatives? Forrester:When they feel or perceive that they are not ...

Ryan Hoppe, Director of Product Marketing, Fast Search Ryan Hoppe serves as director of product marketing for Fast Search & ...

For example, if you’re looking for financial data on “bonds” using a vertical search engine, and you search for the word “bond” ...

Jerri: Is there anything we haven’t touched on that would be important for people to understand? Hoppe: SEO and site search are ...

75002bapp02_6.qxd 11/7/07 9:22 AM Page 328 ...

Diane Kuehn, President, VisionPoint Marketing Diane Kuehn founded VisionPoint Marketing after holding numerous executive sales a ...

Jerri: What are some of the most frequently ignored strategies for implementing SEO? How does ignoring those strategies hurt org ...

different browsers, but also it’s read the best by spider, and mobile devices display it just like it’s supposed to be displayed ...

75002bapp02_6.qxd 11/7/07 9:22 AM Page 332 ...

Matt Naeger, VP and General Counsel, IMPAQT Matt Naeger graduated from Duquesne University Law School and applies his legal trai ...

Jerri: What are organizations not doing that would improve their SEO if they did do it? Naeger: Organizations are not educating ...

change the way in which people find information. They don’t want to spend as much time searching anymore. Social media give cons ...

There’s an adage used in the search space that goes, “He who has the most data wins.” But that’s only effective if you can look ...

Simon Otter, Technical Manager, thebigword Simon Otter is the group technology manager at thebigword, with overall responsibilit ...

and discard the words that are not relevant. Once you’ve translated the words, and expanded your [second language] keyword list, ...

Sarah Skerik, VP Distribution Services, PR Newswire Sarah Skerik is the vice president of distribution services for PR Newswire. ...