SEO: Search Engine Optimization Bible

SEO Plan Goals and Strategies Notes Primary goal Secondary goal Secondary goal Secondary goal Description of marketing strategy ...

SEO Plan (continued) Goals and Strategies Notes Keyword Considerations Keyword brainstorming Initial keyword list Keyword Resear ...

SEO Checklist Current State Check your rank in the major search engines. Don’t overuse or misuse rank-checking automation. If it ...

Make Use of Tags and Attributes Title tag. Description meta tag. Keywords meta tag. Alt tags. Headlines and headers. Keyword-bas ...

Avoid garbage links. Offer accurate, enticing descriptions. Ask for key-phrase or keyword discount. Allow return links sparingly ...

Keyword Worksheet Keyword Number of Search Estimated Estimated Cost per Landing-Page URL or Phrase Impressions Popularity Click- ...

PPC Keyword Worksheet Keyword Category Bid Estimated Estimated Estimated Landing-Page Ad Title Ad Notes or Phrase Click-Through ...

Keyword Checklist Brainstorming? (Enter preliminary keyword list here.) Review competitors’ sites? (Look specifically for HTML t ...

Keyword Performance Worksheet Keyword Cost Cost Brand Lifetime Products Customer Notes or Phrase Per Click Per Sale Awareness Ke ...

A/B Testing Worksheet Factor/Attribute Tested Control PPC Ad Testing PPC Ad Notes About Testing Item number/description Goal pag ...

PPC Competition Worksheet Competitor 1* URL Visible Keywords Number of Inbound Links Page Rank (in more than one search engine) ...

371 Worksheets Link-Tracking Worksheet URL Requested Contact: Date Link Landing Notes Landing E-mail and Requested Received Page ...

Rank-Tracking Worksheet URL Baseline Month 1 Month 2 Month 3 Month 4 372 Appendices 75002bapp04.qxd:Layout 1 11/7/07 10:03 AM Pa ...

8 bit UCS/Unicode Transformation Format A variable-length character encoding for Unicode. It is able to represent any character ...

Bounce The term that’s used to describe how a web- site visitor lands on a web page and immediately clicks away from it. Brand k ...

Cost per acquisition The amount it costs for a web site to acquire a new visitor or customer. Cost per click A bid, placed on a ...

Gadgets Small applications designed to run on a desktop or toolbar. The applications can be any useful “gadget,” from a clock to ...

Link farms Web pages that contain only links to other pages in an attempt to draw search crawler attention. List search The abil ...

Robots meta tag A simple mechanism to indicate to visiting web robots if a page should be indexed, or if links on the page shoul ...

web links, sexual relations, disease transmission (epidemiology), or airline routes. Source code The basic code around which a p ...