Facebook Marketing: An Hour a Day.

(^279) ■ Index Index Index Note to the Reader: Throughout this index boldfaced page numbers indicate primary discus- sions of a ...

280 Index ■ deliverables, 207 discovery, 191–193, 191–192 fan pages, 161–163, 198–201, 199–201 gifts, 197 history, 186 –188 inst ...

(^281) ■ Index cycle, 118, 118 dashboards, 180 –182, 181–182 data analysis, 181–182, 182 ideas, 37– 40, 39 profiles and friends, ...

282 Index ■ D daily data collection, 139 dancing baby, 34 dashboards backing up, 142 , 216 populating, 139 –140, 139 reviewing a ...

(^283) ■ Index Facebook Connect, 272 authentication, 165–166 benefits, 167–168, 268–269 overview, 164 –165 uses, 166 –167 Facebo ...

284 Index ■ Google AdWords, 6–7, 6 , 178–180 Google Analytics, 214 –221, 214 Google Buzz, 173 , 173 Google docs, 142 GoTo.com, 7 ...

(^285) ■ Index Levenstein, Aaron, 217 Li, Charlene, 55 licensing by governmental organizations, 243 Limited company, 262 LinkedI ...

286 Index ■ MySpace network, 28 vs. Facebook, 10 –11 overview, 30 –31 startup, 8–9 users, 8 N names ad statistics, 147 vanity an ...

(^287) ■ Index posting, 115–116, 115 Raising Cane’s, 94, 96 sharing, 88 , 89 Photos tab, 105 Pick Your Five series, 196 Pillow F ...

288 Index ■ red-face tests, 143 Red fan page, 199 Reese, John, 83 relevance of special offers, 174 religious commentary, 85 Remo ...

(^289) ■ Index one-size-fits-all, 27–28 one-trick hybrid, 29 one-trick pony, 28–29 opportunities, 36 –37 summary, 29–30 truths, ...

290 Index ■ tickets specials, 176 Tiger Woods fan page, 158 time periods for data analysis, 139 time series data for progress, 1 ...

(^291) ■ Index web browsers, 4 emergence, 4–5, 4 integration, 171–172 webcams, 115 We’re Related application, 197 Werewolves app ...

Special Offer! Learn Even More From the Book’s Authors! Join them in a two-part workshop and see how to create a compelling Face ...

Facebook ® Marketing Create an Integrated, Effective Facebook Strategy for Your Organization A Step-by-Step Guide Put Facebook t ...