Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

In this text, we will explore the many functions embodied in the marketing discipline. Among them are: ■Print media ■Electronic ...

Not as a medical doctor, but rather as a modifier of minds. Your events will make people happy through celebrations; make them s ...

In Appreciation Of Dr. Joe Goldblatt,CSEP, who, at his relatively tender age, has al- ready become known worldwide as a patriarc ...

transforming the mundane into the memorable. With considerable trepidation, we followed. As we grew in the profession, we found ...

ences through time molded my approach to event marketing and my appreciation for the priceless satisfaction one receives from br ...

Edwin L. Griffin, Jr., CAE Leon J. Gross, Ph.D. Earl C. Hargrove, Jr. Marilyn Hauck, CMP Donald E. Hawkins, Ph.D. Anne Daly Hell ...

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1 Introduction to Event Marketing No Great Thing Is Created Suddenly —EPICTETUS(CA. 50–120) WHEN YOU HAVE COMPLETED THIS CHAPTER ...

2 Chapter 1 Introduction to Event Marketing they all shared a commonality of purpose, namely, the three Es of event marketing: ■ ...

tried; energy and initiative.” If there is any characteristic that de- fines the pioneers in event marketing, it is that. The wi ...

Wrigley Field in Chicago, which even today is a nationally recog- nized landmark of that facility. But perhaps his most famous ( ...

actress or singer. Photographers took Polaroid pictures as keep- sakes, and autographs were traded. There are many companies to- ...

P. T. BARNUM AND THE RINGLING BROTHERS Phineas Taylor Barnum set the stage in the 1800s for using the out- rageous and bizarre i ...

Thus began the marketing techniques that Ringling Bros. and Barnum & Bailey practices today: publishing a road schedule, sen ...

football team and moved the franchise to Washington, DC, renam- ing it the Washington Redskins. In those days, professional foot ...

pling the attendance in the first three years of the team’s existence in Washington, DC. Fabulous pregame and halftime shows dre ...

The Evolution of Conventions and Conferences: The Role of Associations With this understanding of the pioneers of event marketin ...

Gone are the days when association events were simply seen as crowds of conventioneers reveling through hotel lobbies wearing fu ...

Regardless of the nature of the event, its success will depend on the recognition by the event marketer that the five Psof mar- ...