Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

8 !!Chapter 1 Loose lips sink ships (Public Service) M&Ms melt in your mouth, not in your hand (M&M candies) We bring g ...

Advertising Agency and Process Structure!! 9 The music meets the needs of the creative team.The creative team is generally spec ...

10 !!Chapter 1 The Composer’s Role The composer is, typically, the last creative person to be hired during the production of a c ...

Advertising Agency and Process Structure!! 11 been edited and approved by the client, the final musical arrangement can then be ...

12 !!Chapter 1 an individual commercial or a commercial campaign. The following are their job descriptions. Advertising Producer ...

Advertising Agency and Process Structure!! 13 Lisa: If it is a good experienced producer who has a good track record with the ag ...

14 !!Chapter 1 Not all agencies afford the producer the same responsibilities and authority. At some agencies the producers are ...

Advertising Agency and Process Structure!! 15 MZ: Do you think that the Internet will become a major source of sales as a result ...

16 !!Chapter 1 MZ: How much does the head account person have to say about the actual creative work as opposed to the content of ...

Advertising Agency and Process Structure!! 17 An example is, ‘‘Tasty Cakes taste great.’’ The reason for that is they have more ...

18 !!Chapter 1 this is borne out by research. Any good, successful advertising will really connect the message to the product. M ...

Advertising Agency and Process Structure!! 19 Arthur: Generally, the art director, by definition, would not have a great deal of ...

20 !!Chapter 1 Agencies are asked to help clients ‘‘invent’’ new product ideas. The research involves trying to determine what c ...

2 Composing for Television and Radio Commercials versus Composing for Films Let me begin by saying this: Some commercials would ...

22 !!Chapter 2 Commercials are minifilms. Consequently, a musical assignment must be accomplished in a much shorter time span. T ...

Composing for Television and Radio versus Composing for Films!! 23 agency, the agency usually substantiates their suggestions on ...

24 !!Chapter 2 The most difficult skill to master is to write a composition that sounds cohesive rather than divided into numero ...

3 Musical Skills Approaching Composition for Commercials Music is a unifying and liberating campaign element. I helped create th ...

26 !!Chapter 3 tion of musical genres that will enhance their advertising campaigns. Story lines might reflect a specific histor ...

Musical Skills!! 27 This is a superlative model of production techniques establishing a trend. Many producers tried to emulate h ...