Typography, Headlines and Infographics

354 Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink ...

t’s one thing to visualize the big picture. It’s quite another to sweat the details. In the previous chapter, you learned about ...

Designers often talk about typefaces as if they had personalities. Times, for example, is thought to be conservative, traditiona ...

11-point type is also a reasonable choice. Headlines require larger sizes, ranging from 18 to 72 points or more, to achieve a dr ...

Changing Type Horizontally You can also adjust the horizontal spacing between letters. This adjustment is called track- ing. Tra ...

Tight tracking is often used when a designer needs to conserve space—for example, by making a six-line paragraph fit on five lin ...

Alignment adjustments can help avoid two major design problems: widows and orphans. A widow is an unacceptably short line of typ ...

called boldface, which makes letters appear darker and thicker than regular text, and one called italic, which slants letters to ...

WRITING AND DESIGNING HEADLINES In the days before computer technology, most newspaper headlines were quite narrow. That was par ...

story’s lead, which is where the headline writer, who won’t have time to read the entire story anyway, should look to find out w ...

Headline Styles The most popular and basic of modern headline styles is the banner. A banner runs across the entire width of a p ...

BANNERBANNERBANNERBA Kicker Kicker Kicker Main headline main headline main Raw wrap raw wrap raw wrap raw wrap raw wrap raw wrap ...

Designers often write each headline’s code above the story it belongs with on the dummy. The person responsible for writing the ...

CREATING VISUAL NEWS: INFOGRAPHICS A look at design trends suggests that most readers want specialized messages with lots of rea ...

expert in representing complex events as easy-to-see graphics. That’s why a magazine editor commissioned him to create an illust ...

Glasgow broke the hurricane down into several stages and then wrote a blurb (a brief description) for each stage. “I wrote how I ...

Developing an Infographic for Your Publication Many high school publications have started using infographics as a service to the ...

a more substantial statistical base, so their results more accurately reflect a group’s responses. A poll generally requires a s ...

Explainer. A short sentence or paragraph should explain what the infographic is about and why it might be important to the read ...

TYPOGRAPHY, HEADLINES AND INFOGRAPHICS^373 Sometimes editorial bias can creep into news headlines. At the con- clusion of a cap ...