Typography, Headlines and Infographics
The Advertising Policy One final and extremely impor- tant activity must be completed before the members of the ad staff go on t ...
Dealing with Advertisers By now you should feel confi- dent that you know your readers’ wants, needs and legal limitations. The ...
(^396) PRODUCING THE NEWS Discuss the following scenario, which actually occurred at East High School in Lincoln, Nebraska. A l ...
ADVERTISING^397 According to a 2005 study at a Texas university, one out of four young women in the United States had an eating ...
SECTION 6 Mixed Media Chapter 18 Yearbooks and Magazines 399 Chapter 19 Broadcast News 435 Chapter 20 New Media in Journalism 46 ...
399 High school is closer to the core of the American experience than anything else I can think of. —Kurt Vonnegut, Jr., America ...
ven the traditional yearbook has not escaped the technological revolution in high school publications. Schools are experimenting ...
The story you capture in words and pictures will become the way in which people visualize your school now and the way in which t ...
A History Book Did you know that Donald Trump was voted the Popularity Poll’s Class of 1964 Ladies’ Man at his high school? That ...
Page 1, the title page, should contain the complete name and address of the school. It also should include the name of the book ...
Doctors, dentists, photographers and businesses like to purchase local yearbooks for their waiting rooms. Chambers of commerce a ...
An electronic database makes it easy to keep track of which individuals have been pictured or quoted, what percentage of those i ...
The design of the front cover should include the theme, the logo and the year of the book. For easy reference, the copy on the b ...
pages immediately inside the front and back covers that hold the cover and the pages of the book together. The endsheets may rei ...
Color is the first thing people notice about a yearbook. Even from a distance, people can recognize the cover by its colors. Som ...
The first page is always the title page. Other pages to set aside include the division pages at the beginning of each section, a ...
Special Additions Mini-mags, tip-ins, cutouts, pop-ups, foldouts, specially designed covers and endsheets, postcards tucked in a ...
Your staff may choose to submit layouts and copy electronically, or you may prefer to do the pasteup yourself. Most yearbook com ...
TELLING THE STORY IN A YEARBOOK Writing yearbook copy is very much like writing feature stories for other publications, except t ...
scene with specific details that help readers see the big picture. “Don’t write about journalism students working hard on nights ...
«
1
2
3
4
5
6
7
8
»
Free download pdf