Typography, Headlines and Infographics
Remember that podcasts are more conversational than traditional news writing. It would sound funny to say, “John Doe, 32, of Smi ...
NEW MEDIA IN JOURNALISM 475 JOE GISONDI, SPORTS BLOGGER S ports blogger Joe Gisondi says, “Sports has been a big part of my life ...
How have blogs and Web communities affected the way in which people get their news? Do they have a greater impact on how peo- p ...
Find the flaws in the following report on a local paper’s Web site. Then rewrite the article using the Model T method to organiz ...
478 MIXED MEDIA Work with a partner to produce a podcast to accompany a story from the school or local newspaper. Remember, a p ...
479 Chapter 21 Public Relations Public sentiment is everything... with public sentiment nothing can fail. Without it, nothing ca ...
ou like journalism, but you’re not sure you want to be a reporter. You like desktop publishing, but you’re not sure you want to ...
started the media talking about it. Because the media treated the debut of the new operating system as news, the public started ...
From international corporations right down to your local school district, from the president of the United States to the mayor o ...
Someone substitutes the word thief for a student’s name under the football picture in the yearbook. The school gets negative pu ...
SALLY FORTH reprinted by permission of King Features Syndicate. Practicing Public Relations Public relations is a growing profes ...
THE ETHICAL APPROACH TO PUBLIC RELATIONS When the Chrysler Corporation was in financial trouble, it took the problem to the publ ...
It was later proved that the cyanide had been placed in the Tylenol cap- sules by one or more individuals after it left the manu ...
after the crisis, Johnson & Johnson had recalled over 31 million bottles of Tylenol at a cost of over $100 million. The comp ...
THE PUBLIC RELATIONS PROFESSIONAL It takes a certain personality to handle the chaos of a public relations job. Some people thri ...
Let’s say your school is going to celebrate a special anniversary, maybe 25 or 50 years. The superintendent appoints a committee ...
Public speaking is a close second in importance. Public relations professionals are called upon to make introductions, give spee ...
THE PUBLIC RELATIONS MESSAGE Public relations professionals have to get their messages out quickly and accurately so the media c ...
MIXED MEDIA The Web site—which appeared in more than 15 languages for users around the world—showed an online video of Eckert sp ...
publication or station. Quotations and information from other sources should be added to balance the story. A video news release ...
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