Typography, Headlines and Infographics

Writing a News Release or Fact Sheet A good news release is written like a good news story. It starts with a direct lead that pu ...

PUBLIC RELATIONS 495 FIGURE 21.1 SAMPLE NEWS RELEASE page 2 of 2 ASE News Release (^) Other key findings in the survey include: ...

The first paragraph of this media alert from a hospital gives all the facts a mother would need to participate in “Take Your Dau ...

PUBLIC SERVICE ANNOUNCEMENTS Public service announcements (PSAs) are messages sponsored by nonprofit organizations and run at no ...

PSAs are prepared as campaigns appropriate for all media. The mes- sage is reinforced in people’s minds if they see the message ...

PUBLIC RELATIONS 499 FIGURE 21.3, CONTINUED Your Beat Prepare a fact sheet for your school. Make a list of the information the ...

500 MIXEDMEDIA Chapter Review Show that you know the meanings of the following key terms by correctly using them in complete sen ...

procedures accurately. The day after the story appeared, the super- intendent called the newspaper’s editor and adviser to his o ...

502 MIXED MEDIA Your publication’s image is affected by every contact with your publica- tion. Your image depends largely upon h ...

PUBLIC RELATIONS 503 From yearbook copy written for a public who will know that the Gray Center hall windows face west: “At t ...