business_spotlight_2014_no_02__

2/2014 http://www.business-spotlight.de 81 TRANSIENT ELECTRONICS TECHNOLOGY tended to last forever with no loss in their ability ...

2/2014 association [E)sEUsi(eIS&n] Verband axis[(ÄksIs](pl.axes [(Äksi:z]) Achse beverage [(bevErIdZ] Getränk carbonated [(k ...

2/2014 http://www.business-spotlight.de 83 F errous metals(ones that contain iron) make up by far the largest percentage of the ...

FEEDBACK READERS’ LETTERS 84 http://www.business-spotlight.de BusinessSpotlightwww.business-spotlight.de HERAUS GE BER UND VER L ...

LANGUAGE 2/2014 http://www.business-spotlight.de 85 3/2014 PREVIEW The importance of charisma It is often said that managers nee ...

86 http://www.business-spotlight.de 2/2014 accredited [E(kredItId]anerkannt Ace Ventura Name des Tierdetek- [)eIs ven(tjUErE] ti ...

Sammlerstücke! Alle Ausgaben des Jahrgangs 2013 für Ihr Archiv. Auch mit praktischer Sammelmappe erhältlich. Bestellen Sie jetzt ...

Das spricht für Sie. Fremdsprachen zu beherrschen macht das Leben leichter, erfolgreicher und interessanter – ganz gleich, ob ma ...

Business Spotlight SKILL UP! also: Success from failure | The light-bulb moment The language of innovation VOKABELTRAINING LEICH ...

2 SKILL UP! ISSUE 25 SKILL UP! online On our website, you’ll find selected vocabulary from this guide in our Word of the Daysect ...

ISSUE 25 SKILL UP! 3 CHECKLIST: WHAT CAN YOU DO? Below, you will findthe contentsof this issue of Skill Up!and a checklist of wh ...

44 SKILL UP!SKILL UP! OUT OF THE GARAGE Many innovative global companies started small — in a cellar, a student room or even a g ...

ISSUE 25 SKILL UP! 5 If it’s doable, do it! rebrand sth. etw. neu gestalten, etw. neu am Markt positionieren redesign sth. etw. ...

WORD BANK We’ve broken new ground 6 SKILL UP! ISSUE 25 What kind of innovation? copycat innovation Nachahmerinnovation release a ...

ISSUE 25 Focus on the customers address customers’ needs Kundenbedürfnisse ansprechen anticipate customers’ needs Kundenbedürfni ...

8 SKILL UP! What’s virtuosin English? virtuos= brilliant(ly) “Apple combines the latest tech- nology and design brilliantly.” It ...

ISSUE 25 What’s gründenin English? etw. gründen = found sth., set sth. up “We founded the company a week ago — and have just mov ...

bring sth. to market etw. auf den Markt bringen get buy-in Unterstützung erhalten keep a project afloat ein Projekt über Wasser ...

SKILL UP! Failure is not the goal, but sometimes, failure may help you to succeed in the future. It’s about trying things out. T ...

ISSUE 25 THE LIGHT-BULB MOMENT Innovation is a creative process, which is probably why we like to use creative language to talk ...